How we're changing online content for accountants
Best practice guides everything we do at PracticeWEB. Whether it's design, making sure sites work on all devices or keeping abreast of the latest Google algorithm, we keep up with the industry to help you get the best from your website.
For the content team, applying best practice can be more complicated than other areas of the business. We produce many types of content all of which have different measures of what is best practice. For example, the approach we take when writing a news story is different from when we design a calculator.
What we are doing
A large part of the content we produce is the library of guides that appears on each site. You might call it Resources, Guides, Information or something else. But whatever you call it, the content is the same across all sites.
Over the years the guides section has evolved in line with best practice and new guides have been added. A few tweaks have been made but there has never been a full and frank look at what we produce and why we produce it.
This year we want to review the content to make sure it is useful for you, your clients and prospects.
There are more than 500 guides so this project needs to be tackled in chunks. You may notice some minor changes but you will also see some bigger differences.
The first step is to tidy up the existing content by removing any pages which are no longer relevant or appear in more than one place.
Deleting these pages will take place in February 2016.
In the spring, we will look more closely at the remaining content.
We want to make sure it is adhering to best practice for online content but also that we cover the most important topics.
As always we will make sure that any content is up-to-date with the new tax year.
We want the content to be shaped by you and the people who use your websites. We’re really interested in finding out what you and your clients like, what you don't like and how you use the content.
Talk to us
If you have any questions or suggestions please get in touch with us on firstname.lastname@example.org or 0117 915 8656.
About the author
I'm responsible for ensuring that the quality of content we provide is first-class and that our online and publishing portfolios remain in-tune with our clients' needs.