Discussing Development: ICAS and PracticeWEB CA Magazine article
1 July 2009
Wondering what will marketing in the accountancy sector look like in 2019? Intrigued as to how technology is changing business development for professional firms?
The July 2009 issue of CA Magazine, the journal for the institute of Chartered Accountants of Scotland, (ICAS) contains an engaging round table event between some of Scotland’s foremost practices on the key subject of the future of marketing and business development for the modern practice.
The event sponsored and chaired by PracticeWEB covered issues including:
- How will firm’s need to communicate with prospects and clients in the future?
- In 10 years’ time, where will your clients be? Who will they be? How will you reach them and how will you sell to them?”
- What will the role of technology be in communication and marketing?
- Current thoughts on social networking sites for business
- The role of business development in modern accountancy practice, and partners evolving skill sets
- Rewards and remuneration for business development and marketing staff
- Outsourcing
- Client Relationship Management (CRM) and issues of client data
- Impact on marketing in a recession
To find out more, read our white paper here.
Like to know more?
Contact our Sales Team on 0117 915 0420 or via email at sales@practiceweb.co.uk