July 2011 - How to get value for money from your investment

July 2011

Value for money has always been important and we’ve noticed that like all businesses, accountancy firms are beginning to look even closer at their return on marketing investment. In this month’s PracticeWEB Insider, we take a look at some tactics to realise the value in your website, track the activity of your website visitors and measure the new business that has been generated. Furthermore, there’s information on some webinars and workshops that will help you learn about getting the most out of your online activity.

As always, we would love to hear what you think, so please get in touch with your views and feedback.

In this issue:

How to get value for money from your investment
Kevin Beare - Case study
Do you know how your clients are using your website?
Are you using Search & PPC effectively?
Congratulations to our AVN winners
PracticeWEB Workshops

	How to get value for money from your investment We’re all feeling the pinch. Every aspect of our business expenditure needs to be justified – never more so than with marketing costs. In the latest in our series of guides, PracticeWEB Marketing Manager, Elizabeth McMahon takes a look at how you can ensure your website delivers value for money. Download the free guide.
	Case Study – How one Accounting firm will generate 90k worth of business from their website in 2011 Kevin Beare & Co have been measuring their return on investment on their website and SEO activity and recording the value of the new business that has been generated – with astonishing results. Read more.
	Do you know how your clients are using your website? The ability to track the activity of registered users on your website is one of the key features of the Landscape platform. In this information sheet, we take a look at how accountancy firms can get the most out of this key feature in order to convert preliminary interest into new business. Read our free guide.
	Congratulations to our AVN winners! Richard Sergeant, PracticeWEB's Managing Director, shares his thoughts from last week's AVN Accountants Conference and congratulates the winners of the coveted AVN Firm of the Year award… who just so happen to be PracticeWEB clients! Read more.
	Are you using Search & PPC effectively? This month we're hosting two very special free webinars focused on helping you use SEO techniques to generate new business from your website. Register now for Pay Per Click Campaigns: or The Do's & Don'ts & SEO for Accountants Find out more about our Webinars.
	PracticeWEB Workshops All July workshops are now sold out. Anyone can register for the upcoming Marketing your Practice workshop in Birmingham in September. We have also realised new dates for the PracticeWEB Client Website Development workshops Find out more about our workshops.

With kind regards...

Elizabeth McMahon | Marketing Manager
PracticeWEB, 5th Floor, Bridge House, 48 - 52 Baldwin Street, Bristol, BS1 1QB
Direct: 0117 321 8509 | Fax: 0117 915 9630 | Mob: 07815 429 471

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