Penguins and Pandas and your site
Polly Holbrook | 16 May 2012
Gareth Beck, PracticeWEB Search Manager, explains the new Google updates and how they might affect your firm’s search rating.
Google seems to be taking very visible action against what they consider to be over optimised sites and described Mays 52 updates as a Zerg Rush (which is a gaming term from Starcraft to describe an overwhelming scale of attack) and have named the update ‘Penguin’. This should affect around 3% of searches, to put this in context Panda affected 12%.
The changes “….will decrease rankings for sites that we believe are violating Google’s existing quality guidelines.” or sites that, in Googles opinion, contain too many unnatural links, have got automated low quality content and have used webspam techniques like keyword stuffing
The extent to which they’ve been successful depends very much on who you talk to.
If you want more detail the full blog is here and there are some interesting points in there
Matt Cutts, Googles head of webspam, finishes with this advice, which very much puts in context PracticeWEBs search idealogy:
“…focus on creating high quality sites that create a good user experience and employ white hat SEO methods instead of engaging in aggressive webspam tactics.”
This shows why we concentrate on having a light search fingerprint, why the user comes first, not the optimisation, and secondly, confirms to me that thinking of your linkbuilding as part of your social media strategy is more important than ever.
By Gareth Beck