Drivers

An accountant’s website has to be focussed on the objectives of the business – in essence the value of the website is derived from it being aligned to the practice’s aims and ambitions.

Through dealing with websites for accountants since 1999 we have come to understand that there are six main drivers for your firm’s website. The priority of each in relation to your firm helps to formulate the focus of your site, and so provide a satisfactory user experience for your clients, prospects and referrers.

• Client Service - Transform the relationship you have with your clients, and make it their number one destination online
• Business Process - turn your online presence from being just a website…to a fundamental link between your business and that of your clients
• Staff Resource - Equip your staff with easy to use tools and resources that could save them time, and allow them to act as ambassadors and advocates of your site
• Client Acquisition - Impress prospects and referral sources with an amazing and elegant bespoke design; content rich, focussed, dynamic, with the accent on usability and accessibility.
• Fee Generation – Focus, sign posting and robust service based propositions to sell and cross sell fee generating potential.
• Maximise Marketing – Support and bolster all your current business development activities to deliver maximum value.

Why not talk to one of our consultants and find out how PracticeWEB could help define your online landscape?