Online content

Our experienced team can write clear and compelling content for your website, explaining your firm and the services you offer to clients. We can also write content to help attract new prospects to your site, such as blog posts and social media updates.

All content is written with clarity and lead generation in mind. We aim to inform, convince and compel your readers to get in touch with you.

1. Write new website content

We can write clear, concise content for your home, about us, services, sectors and contact us pages. People who visit your website will decide whether to hire you based on the words that they read. Your words must be descriptive and direct so that your readers can get information and make decisions quickly.

How it works

We use a tried and trusted process for writing your web content:

1. We ask you about your firm, your services and your target audience

2. We write your content using best practice techniques for web content

3. You give us feedback on the first draft and we produce an improved second version

4. We speak again in order to get your final comments and approval

5. We upload the final content to your site.

Our experienced writers know what works online but writing is an iterative process and your input is vital. We need you to provide honest and constructive feedback to get the best results.

How much it costs

We charge £125+VAT for each new page of content. Discounted rates are available for large projects.

Email or call 0117 915 0420 to talk about your copywriting needs.

2. Review and improve existing content

If your website isn't generating the leads you were hoping for, we can help. Our professional writers can look critically at your content and make significant improvements. This could involve replacing complicated jargon with plain English, making the layout friendlier on the eye or adding simple but obvious calls to action.

How it works

We use a similar approach to editing existing content as we do to writing new content from scratch. We talk about how you work and the kinds of client you're looking to attract. We then read and edit your content and send it over for your approval before we upload it to your site.

How much it costs

We charge £50+VAT for each page of content we review and improve. Discounted rates are available for large projects.

Email or call 0117 915 0420 to talk about your copywriting needs.

3. Blogging on your behalf

Our professional bloggers take the task of creating unique content out of your hands and allow you to focus on chargeable work with clients.

Regular blogging is great for connecting you with your clients and prospects. It establishes you as an expert in your field and is beneficial for optimising your site for search engines and driving traffic to your website.

4. Social media updates

We write and publish a daily news story about business or personal finance for our accountancy website clients. If you have a PracticeWEB website, you can use this story to create social media content designed to drive visitors to your site.