Google Analytics Reporting & Analysis
Good reporting and analysis is a vital in ensuring that your site is delivering return on investment. This service helps decode the mass of information available about your website which will help you make changes to improve your visitor activity. In addition to setting up Google Analytics for your website, the Search Team produce a monthly report that combines statistical reporting with expert analysis to show insight into how your website can develop.
Web Analytics is an essential service for those firms who want to assess the real value the site and activity is delivering.
Establishing goals for your website will help determine what is being achieved from campaigns and any SEO optimisation work, helping demonstrate return on investment. Our qualified Web Analytics Practitioners will then help you identify specific goals for your website, such as completing a “contact us” form or downloading a factsheet, which can then be used to measure success.
As part of the regular monthly report you will receive an outline of your website visitor activity. The Search Team will also provide expert analysis and advise on what changes to make to your site to increase return on investment. The report can also be circulated internally to ensure that all stake holders can understand the productivity of search related spend.