From big name brands to individuals, whether on a one-to-one basis or to a targeted group, Social Media is impacting on the way we all communicate and interact in our personal lives and a professional capacity.
Social Media is a term that refers to a set of online tools that allow users to interact with each other – the ones you’ve probably heard of include Twitter, Linked-in and Facebook, but there are many more. Users generate most of the content directly and as such it has become an important element of the marketing mix – it can even be used to understand how the messages have been received through traditional advertising or PR. By participating in Social Media communities, you can directly influence groups of users with messages broadcast succinctly and to a targeted audience.
Isn’t it amazing how many Social Media “specialists” have appeared in the last twelve months? There are plenty of people who are offering advice and consultancy on Social Media. However, it doesn’t matter how many times a day you “tweet” or how many people read your profile on Linkedin, if it isn’t driving relevant traffic to your website it is meaningless. At PracticeWEB, we help our clients view Social Media as part of an online landscape. It’s an important part of your Search Engine Marketing strategy and should be part of a linked up campaign to promote your website to appropriate audiences.