PracticeWEB Guides

The PracticeWEB guide to..... How to use the Autumn Statement

The 2012 Autumn Statement is being viewed by many as one of the most important parliamentary events of the year. On the 5 December, the Chancellor will update MPs – and the rest of us – on the state of the economy and our public finances a...

Guide to...Using video on your website

PracticeWEB have formed a partnership with Hurricane Media to offer accountancy firms a range of options to use videos as part of their website, now including five cost effective pre-designed modules alongisde our current bespoke design package. This guide explains what videos can do for your firm, and gives some top tips to creating a video that enhances your website and improves the perception of your firm.

Guide to...Using video on your site

In addition to launching our own series of videos,PracticeWEB have formed a partnership with Hurricane Media to offer accountancy firms a range of options to use videos as part of their website. This guide explains what videos can do for your firm, and gives some top tips to creating a video that enhances your website and improves the perception of your firm.

Guide to...Successful Email Marketing – Our Top Five Tips

We spend a large part of each day emailing.  Colleagues, clients, friends and family; it’s our main way of communicating these days.  But when it comes to creating a successful email marketing campaign, designed to promote your firm & its products and services, the stakes are much higher.  How do you avoid spam filters, how many images should you use, when should you send the campaign for best results & how do you measure success?  In our Guide to Successful Email Marketing we share our top tips.

Guide to...Copywriting for the Web

Whilst a good web designer can help you communicate your services and point of difference through site design and structure, it’s important that your web copy is up to scratch too. Concise and compelling copy is essential in driving the success of your website and converting visitors into new enquiries.  But writing for the web is very different to writing for print. In this guide we look at some top tips for getting it right.

Guide to...Google Analytics - Part 2

In part 2 of our Cheat Sheet guides to Google Analytics, we look at benchmarking. What is it, why you should do it and most importantly how to do it. Our Search expert Gareth Beck talks us through the key points to bear in mind, where to find information and resources and explains some of the most common terms. Everything you wanted to know about benchmarking but were afraid to ask.

Guide to...Making the most of events and seminars

Events and seminars can often be seen as a jolly for those that fancy a day out of the office. A free lunch and a snooze at the back of a darkened room type thing. But the reality is when done well, events are a powerful and effective way of attracting new clients as well as strengthening your relationship with existing ones. In this guide we look at some of the benefits of running your own events and offer advice on the essential elements that you need to make them work for you.

Guide to...Making your website work for you

We know that creating or refreshing a website can be a daunting prospect.  Jargon, technical systems, design processes, content and more are all a crucial part of the mix to get right.

Guide to...Getting the most out of your Business & Tax Pack

This guide talks your through some excellent tips on using newsletters to market your accountancy firm. Ideal for those who have recently subscribed to our redesigned Business & Tax pack.

Guide to...Google Analytics

In this guide, Gareth Beck gives you some ideas of what to think about when setting up your account. We have combined this with some of the Frequently Asked Questions that Gareth is asked throughout his consultancy. Check the website for the latest free webinars and dates for SEO workshops.

Guide to...How to get value for money from your investment

We’re all feeling the pinch. Every aspect of our business expenditure needs to be justified – never more so than with marketing costs. In the latest in our series of guides, PracticeWEB Marketing Manager, Elizabeth McMahon takes a look at how you can ensure your website delivers value for money

Guide to...Marketing your practice

With over ten years experience working with Accountants, PracticeWEB have developed a unique insight into the most effective ways to market your firm. We’ve developed a ten step approach that we share with clients on our marketing workshops – here’s a preview.

Guide to...Managing Social Media

In this PracticeWEB information sheet, and as a preface to our Social Media workshops, we take a look at how you can manage Social Media in order to measure the impact, increase the benefit and reduce any associated risks.

Guide to...Website Design

Websites are like a shop front - first impressions of a website are crucial. As well as representing your firm in a positive way, the design also has a key role to play in how easy it is to use your website.