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Here’s something amazing: history tells us that firms with a strong brand recover nine times faster than those without.
But what does having a strong brand mean? How do you build one? And exactly why does it have such a profound effect on ‘bounce back’ in the wake of a crisis?
There’s one very good reason why accountancy firms ought to be paying attention to social media marketing: over a relatively short period of time, social media has become a significant part of most people’s daily lives. Data from the Office for...