Optimising your website is crucial if you want to start ranking well in Google. Search Engine Optimisation (SEO) is a key factor to get your website ranking. Whilst some of it can be technical, there are some simple steps you can take to give yourself the best chance of ranking. For example, choosing keywords and reflecting them within your website’s content.
How to Optimise Your Website:
- Identify some keywords you want to rank well for
- Choose the pages you want rank for those keyword
- Update your page titles and meta descriptions
- Update your content
How can I choose the right keywords for my website in 2018?
In the past, websites used to try and rank for one particular keyword. However Google has now evolved to help your website rank for hundreds of (and probably more) queries. Keywords are now grouped into topics, and you can start to write content that will help solve a problem or an issue. To do this you need to:
- Identify a topical issue you can help solve with your expertise
- Think of some questions you know your audience uses to research that topic
- Answer a number of these questions in a well thought out blog post
Easy right? You no longer have to ‘keyword stuff’ your website content and instead Google knows that if your article is going to be super helpful for a searcher, it’s going to show it – so make it super helpful!
Make sure you signpost your article with headings, and make sure the title tells a user the topic they’re about to learn.
Can I talk about different topics on one page in my website?
It’s crucial that you keep your pages focussed. It helps Google better understand what topic your content is about, and also keeps your user engaged. Make sure each page on your website has its own topic, and you’re not talking about vans and unicorns on the same page (not that anyone ever writes about vans and unicorns on the same website).
Top Tip: Google rewards what’s called ‘internal hyperlinking’, so if you have another, slightly different topic that you’ve written about and want to include it, simply write a short sentence about how that topic could be helpful and relevant, and link to the article from there! (Don’t forget to from that article though, to your new one).
What are ‘page titles’ and ‘meta descriptions’, and why are they important?
Page titles are one of the big content aspects that Google takes in to ranking. They are the blue links you see in the search results, and the text you might see within a tab in your browser. Google looks at these to figure out what the topic is about. Make sure it’s clear in your page title what subject you’re targeting.
Still don’t quite understand? No problem, hover over the tab within this article to get an example!
Meta descriptions on the other hand are the black text you’ll see in the search results too. This is usually editable within the backend section of the web page you’re on. Usually, it’s best practice to sum up your page and really sell it so it stands out amongst other potential pages competing for the same space in Google. Highlight what your page is offering compared to others. Hint: Type a question into Google that’s related to your topic to see what other sites are writing, and make yours even better!
Top tip: Keep your page titles and descriptions at the appropriate character limit. This is usually between 55-65 characters for the title, and is now up to around 210 characters (a safe guess) for the meta description. Any longer than this and Google might truncate it…
How can I improve my existing blogs to rank in Google?
Already got blogs written on your website but you aren’t sure how well optimised they are? This step is easy, just repeat the above steps but apply it to your existing content –
- Do you have focussed pages?
- Is your topic clear in the page title and meta description?
- Are you answering questions throughout the blog which a user will find helpful?
I’ve updated my content, am I ranking in Google now?
There are over 200 ranking factors Google looks at, content being a big chunk of these. That said, your site needs to be technically optimised too. The largest factors from a technical perspective now load times, mobile friendliness and a host of other things. To really get the most out of ranking, these are some easy (although complicated) wins you could be looking at right now.