You’ve all probably heard the phrase “content is king”, somewhere, and have decided to uncover your website’s blog feed that is used every now and again to write content for those quick SEO ‘wins’. You might also have heard recently that content is one of Google’s top 3 ranking factors – so how can you make all that content you’ve started to publish ‘SEO-friendly’?
We’ve done our research and collated what leading SEOs believe are the top 5 tips to keep in mind when writing your content to make it SEO-friendly and really benefit your website…
Tip 1 – Plan for SEO-friendly content:
You’ve likely heard the phrase “failing to plan, is planning to fail” and this phrase could not be truer when it comes to writing SEO-friendly content. Think about the keywords you want to use and what you want your blog content to rank for.
Blogs are a great way to target those additional keywords you otherwise wouldn’t use on your main web pages. Carry out the appropriate keyword research and think about why the user is reading your blog, what do you want them to search for and what do you want them to do.
Tip 2 – Engage the reader:
Have you ever felt lost reading a blog or article? You want your content to be engaging to the reader. Using images or infographics are a great way to keep your user engaged, and Google loves a user that is engaged. Show Google that your content deserves to be ranking – users need to find your content helpful and engaging.
Tip 3 – Link to other content:
Google likes links, and one thing you don’t see often on blogs is a link to another piece of content or web page on your site. Doing this will keep the user engaged and increase their chances of converting. Link to relevant material both on and off your website (Google likes to see that you know what you’re talking about, so link to credible references). Be careful not to overuse links – spread them out enough so they are helpful, but not ugly or ‘spammy’.
Tip 4: Don’t forget the technical SEO benefits:
Header tags, meta tags and alt text – you either know them all or you don’t know any of them. Using the right header tags ensures Google knows the priority of your keywords. Be careful not to overuse the H1 tag and ensure your meta information is the appropriate character length for both the title and the description.
Titles and descriptions that are too long will be truncated in the search results which means you lose the power of that blog title you spent ages trying to perfect.
Alt tags are often forgotten, but if you have any images remember that Google can’t see images and instead relies on the alt text – make it relevant to the content and naturally use your keywords.
Tip 5 – Share your content:
Social media can sometimes be underused, but make sure your content is shared consistently across all of your social media networks. Encourage likes, shares and other engagements to reach a larger audience. Not only will this help expose your site and drive visits, but you’ll also get a feel of which social media platforms work best for engaging your followers.
Bonus tip – Add content regularly:
Add content regularly which is new, helpful and engaging. If you feel you’ve run out of topics, just recycle one of your old blogs – but make sure it’s different from the previous version!
You should now feel like you can tackle your own SEO-friendly content for your blog and even your main web pages. However if you don’t, PracticeWEB offers an SEO-friendly content service which can really help benefit your website. Find out more about our content services.