We know entering awards takes a lot of time, the application process can be arduous and there is no guarantee that you will walk away with a shiny trophy at the end of it. But we really think you should aim to be an award winner in 2017. Here’s why: –
Increases your credibility
Winning or being shortlisted for an award is a good third party indicator of credibility. When looking at awards to enter think about how they support the message you want to send to your clients and prospects.
It’s a useful benchmarking exercise
During the application process you’ll have to look at your firm through the judges’ eyes which will give you a fresh perspective and help identify areas for improvement or opportunities to develop. Win or lose, this won’t be wasted time. You will also get feedback on how you compare to your competitors and insight into what they are doing differently.
We hear time and time again that accountants can find recruiting staff a challenge; becoming an award winning firm can help with that. Having your firm’s skills recognised with a formal award can help you stand out and attract the right talent to grow your firm.
If you are shortlisted then there is lots to talk about in your marketing activity. Factor this into your marketing plans – jump on any of the hashtags associated with the awards on social media and use any press opportunities to tell your brand’s story. It is a great chance to get your name out there.
Boost staff morale
Just by entering an award you are sending an important message to your staff that you are proud of the work they have done. Getting everyone involved in the application can also boost team morale and help staff retention.
And there is usually a flashy dinner at the end
Because who doesn’t love a chance to dress up and have a celebration at the end! And if that’s not your thing, it is still a great opportunity to network and who knows what contacts you might make with judges or other competitors.
If you are thinking about entering an award why not look at the Practice Excellence Awards run by our friends AccountingWEB. Taking place in October they celebrate firms that are leading the way in transforming the accounting sector and championing the highest service levels. Entries are open now and close on the 30 June 2017.