Choosing the right image files for your website

Have you ever uploaded a new image to your website and wondered why it looked so blurry? Perhaps you’ve printed an image that looked fine before, but has come out pixelated?

This can be down to the type of image you’re using, so it’s very important to choose the right one for the job. Here’s a whistle-stop tour of image file types and when to use them.


The most common image type you will see. They compress down very small which makes them useful for social media and your website. However JPEGs lose colour and sharpness the more you save them.

For: Images on websites, social media


GIFs have become a thing of legend in the age of social media, but they are essentially an image (or clip of them) formed from a limited colour palette. Like JPEG’s they compress very small, and as a result are perfect for social media.

For: Social media, diagrams, infographics


These image types are higher quality than GIFs and JPEGs but as a result, do not compress so small. They serve the same purpose but are better if you’re using a photo or an image with sharp edges online.

For: Photos on websites, social media


Great for any kind of print document as, no quality gets lost through the saving process. However, you may need specific design software to open some of these file types.

For: Print

Other types

This list is not definitive and there are many more file types you can save your images as e.g PSD, PDF, EPS and many more.

Hopefully your webite images are looking perfect now but if not get in touch with us if you have any questions about using your images.


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