Social media: best practices for posting

Social media has become an essential tool for both individuals and businesses to interact and share information to their audiences. There are multiple channels available, from Facebook, Twitter and LinkedIn to more interactive-based platforms such as Instagram, Snapchat and Pinterest.

Here at PracticeWEB, we help our clients with their social media posts to ensure the right content is sent to their readers – whether it’s daily news stories, topical-related articles or newsletters.

Example social media post:

“Have you started saving for your retirement? Research by Which? shows those who begin saving at the age of 20 will need to put away £131 a month to get £26,000 a year in retirement:”


This sounds simple at first glance, but social media posts can have its challenges.

Some of the challenges we often face when it comes to posts, include:

  • how long should the post be and how many characters are needed?
  • what type of content should I use?
  • what time should I post?
  • should I use links or hashtags?
  • are the audience engaging with the post?

So what are the best ways to overcome these challenges?

Best practices

The majority of our clients use Facebook, Twitter and LinkedIn to promote their content.

Here are some best practices you can try for your posts.


Facebook posts should be between 40 and 80 characters long. The most important information should be your lead to encourage more engagement with readers.

Varying your content, such as images and video footage, can also help to refresh your message and increase reach.

Lastly, the best time to post on Facebook is between 12pm and 3pm on weekdays and 12pm to 1pm on weekends.


Twitter posts should be short and concise, with content restricted to 140 characters. This enables users to fill in key words and let their audience retweet their posts.

Hashtags are very useful in segmenting content as they are clickable and can lead to further information and interaction for readers.

The best optimised time for Twitter posts is 3pm on weekdays.


Being the most professional social media platform out of the 3, LinkedIn posts should be both formal and informative on sharing knowledge and expertise to your audience.

Content should be between 75 and 100 characters, while the best time to post is early morning 8am to 9am – to catch early commuters on their way to work.

Final thoughts

It’s important to note this is just the tip of the iceberg for practices on social media posts. There are many more tools available, such as cross-promoting which helps form unique messages for each social platform.

There’s no set way of doing social media posts, so feel free to experiment and adopt some of these methods to see which ones work best for you and your audience.

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