Social media: does your business need a LinkedIn profile?

Did you know that 1 in 3 professionals around the world have a LinkedIn account? According to the social media platform, this equates to more than 259 million people!

This statistic highlights the importance of LinkedIn, particularly if you’re looking to build your business network.

A company profile can help you deliver both an informative and visual presence to your audience, but what is a profile and why does your business need one?

What is a company profile?

The best way to look at a LinkedIn company profile is to think of it as an addition to your existing portfolio – an extension or outlet promoting your products or services, content and more.

It can also be used to increase brand awareness and help boost traffic and rankings on search engine optimisation (SEO) results.

Setting up a company profile

Here’s a brief step-by-step guide to create your own company profile on LinkedIn:

  • on your homepage, select the ‘work’ dropdown menu at the top, then scroll down and click ‘create a company page’
  • enter your company name and email address, you’ll receive a notification to verify your profile
  • choose designated admins to manage the profile
  • fill in company details, such as industry sector, company size etc
  • add a banner and company logo.

Why do you need one?

So you’ve created your LinkedIn company profile, got your details in and have your company logo in place. Now what do you do?

Well here are some key reasons why having a company profile is useful tool.

Showcasing your company 

A company profile acts as an extension to your portfolio – showcasing your skills, products and updates.

Brand ambassadors

If your employees have personal profiles, they can attach their experience to your company profile, linking their work to your page. This will allow them to act as ‘ambassadors’ to your brand.

Measuring content and updates

Content and news updates on your profile can be tracked using the analytics tools available, such as the number of clicks, impressions and interactions. Content you post will also affect your company’s SEO ranking.

Promoting your products/services

LinkedIn has the option to create showcase pages, with your main company profile acting as a landing page to show off your business. This can be useful if your company offers a range of products or services.

Want to discuss more about LinkedIn and boosting your social media presence? Get in touch here


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