In previous blog posts, we have hopefully convinced you that having your firm needs to have a LinkedIn profile.
But setting up a company profile is just the first step. If you want your brand to stand out you need to ensure your profile is in tip top shape.
Don’t panic though if this is all sounding like a lot of work we’ve put together 4 simple tips that’ll help your LinkedIn company profile look good and ready in no time.
The first thing people see when searching you on LinkedIn is your company logo so having one in your company profile is a must.
A company profile with no updates will result in zero traffic and engagement. Posting compelling content such as daily news stories and topical blog articles can drive more traffic and engage with your audience.
Nobody wants out of date information so updating your company page details is essential – this includes the about us, contact details, location and company size.
Interacting with prospects
Interacting with your target audience can deliver a personalised side to your profile. Don’t start pitching about your product or service, but rather comment or like posts from your audience. This will help build relationships which can go a long way.
Want to talk more about your Social Media presence? Why not get in contact with us?