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What Accountants and Advisers can learn from the latest SEO success factors in 2017

It’s that time again where the global SEO experts get together and analyse what factors help a website rank well in Google.  As you may (or may not) know, Google makes changes to its algorithm 500 – 600 times a year, so the factors that influence search are always changing.

Released just yesterday (June 12th 2017), the SEO Factors 2017 Success table cements some of the thoughts that digital marketing teams have been thinking for a while. Here’s the lowdown that you as Accountants and Advisers can take away:

  • Importance of Mobile
  • Website Speed
  • Quality of Content
  • Quality of Links
  • Locality

2017 SEO Success Factors explained:

Importance of Mobile: We’ve been advocating the importance of mobile a lot recently, and the list of 2017 success factors reinforces our advice – with a mobile-first index estimated to launch in 2018. It’s very important that your website is built to perform well on mobile and if you only have a website built for a desktop then now is the time to upgrade.

Website Speed: Did you know that according to research, 73% of mobile users say they have landed on a website that is too slow to load?  Did you also know that 40% of users will leave a page that takes more than 3 seconds to load?  If you do you don’t know those stats, and are concerned about your page loading speed then now is the ideal time to check.

Site speed can be fixed by making small technical changes and reducing the file size of your images, so head over to Google’s PageSpeed Insights tool and check out your website’s speed.

Quality of Content: We’ve written lots of articles on blogging and content, and the 2017 success factors highlight just how much this can help your website. Making sure blogs you write are well researched, good quality and helpful for your audience will improve the quality of traffic you get and also encourage returning visitors.

Quality of Links: If you’ve got your own marketing department or maybe have a third party agency doing it for you, make sure any PR links or other links from your marketing efforts are good quality and relevant for your website.  Making sure links from authoritative sites compliment the page you are linking to and have some descriptive link text displayed will reap some great rewards for your website.

Locality: The locality of a user is more important than ever when it comes to gaining local search traffic. Ensuring your business is listed on Google My Business with clear and consistent details will serve you well in the Local Pack rankings. Make sure you’re chasing those reviews from past and current clients to really stand out.

Find out more

These are the key things to take away from the latest 2017 SEO success factors and are points you can look at right now. If you want to find out more about how your website can perform better in search, or if you’re struggling to write that first piece of content – head over to our blog.

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