Google themselves first introduced the concept of EAT and gave SEOs, webmasters and digital marketers everywhere a blueprint for optimising their site and content for years to come.
The following article has been put together based on the webinar discussion between myself [digital marketing manager and SEO specialist at PracticeWeb] and Mike Crook, PracticeWeb’s managing director, who hosted it. The event: ‘Get more leads through search engine optimisation’ took place on AccountingWEB Live:The Business of Marketing webinar in March 2021.
The aim of the webinar was to provide accountancy professionals with a crash course in commercial SEO, along with practical tips to take away to help them grow their organic traffic and get more leads via their firm’s website.
Four things your website does wrong – and how to fix them for your accountancy firm.