Get started with PPC

If running pay-per-click (PPC) campaigns is on your list of New Year’s resolutions for 2019, our partners over at ROAR Digital have put together a handy five-point checklist to help you get started. 1. Goals Be clear about what you want to achieve with your...

Google reviews: a new feature

Before choosing which restaurant to book, what hotel to stay in, or any big purchase, the chances are that you’ll check out reviews online. And a five star rating is likely to sway your decision. Social proof plays a really important part in deciding who to do...

I have done my buyer personas, what’s next?

There’s no point spending time crafting personas and creating valuable insights only to take no action. You have to use them to drive your marketing campaigns. You know the type of customer you want. Now it’s time to use your freshly gained knowledge and...

Business insights: October edition

We have been back on UK Business Forums digging through the posts from the last month to pull out conversations small businesses are having that you need to see. First, while of course we know you are friendly bunch, it seems that an initial appointment with an...