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Guiding your clients through the changes to lockdown

Guiding your clients through the changes to lockdown

by Melissa Tredinnick | May 15, 2020 | Research, Strategy

As the UK takes its first steps towards easing the coronavirus lockdown, many small businesses are making plans to get back up and running. Some of those who have been unable to work from home since the lockdown began are now opening up their workplaces with social...
How to improve your marketing strategy with a PESTLE analysis

How to improve your marketing strategy with a PESTLE analysis

by Melissa Tredinnick | May 12, 2020 | Strategy

Summary Even in times of uncertainty, analysing the risks ahead is essential to safeguard your business against future changes. A PESTLE analysis is one of several tools you can use as part of your marketing plan. At PracticeWeb, we create evidence-based marketing...
42% of SMES don’t see how accountants can get them back on track. Here’s what your firm can do.

42% of SMES don’t see how accountants can get them back on track. Here’s what your firm can do.

by Melissa Tredinnick | Apr 23, 2020 | Research, Strategy

Accountants are in a unique position to advise small businesses on withstanding the effects of the coronavirus crisis, but our research has found that more than two-fifths of business owners think their accountant is “not important” in doing so. After a month of...
Avoiding copywriting cliches in accountancy websites

Avoiding copywriting cliches in accountancy websites

by Melissa Tredinnick | Apr 17, 2020 | Content, Websites

We’re living through a moment when it’s not enough for accountancy firms to simply declare their personalised approach, professionalism and ‘proactiveness’ – they have to demonstrate it through their actions. For us, as providers of content for accountancy websites,...
Insights from UK Business Forums: the need for SME business advice

Insights from UK Business Forums: the need for SME business advice

by Melissa Tredinnick | Mar 5, 2020 | Research, Strategy

In our new SME insights report, we cover the main challenges faced by small business owners all over the UK – from a personal level to a global scale – and the role accountants have to play in addressing them. We put this report together based on data from our sister...
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