Google announced the concept of mobile-first indexing back in 2016 when they recognised a widespread shift in people moving from desktop to mobile browsing. This change posed a problem for Google, as their ranking system was based on desktop versions of pages, rather...
These are difficult times for everyone, not least for the UK’s 5.9 million small businesses. Although the Government has announced unprecedented financial support for both employees and the self-employed, many of those businesses are still facing a very real threat to...
Google Analytics is a powerful tool but the sheer amount of information available can make it hard to know where to start, let alone knowing how to get value out of it to inform your marketing. Accounting firms that want to better understand their audience, and...
Analytics is about measuring what’s most critical to your accounting firm so you can track performance and gauge return on marketing investment. But knowing what to measure, and how to do it, can be daunting.Take Google Analytics, for example. On the surface, it can...
At PracticeWeb we‘ve helped a wide range of accountants find their niche, from startups at launch to established firms wanting to pivot their offering, from those seeking to expand their service to others keen to get more of the right types of clients. Although in...
