Love or loathe the term “millennial”, this generation is impossible to ignore for many sectors, and we can now include accountancy in that.
If you can demonstrate that you can educate business owners about the reality and risks of running a business, they will be drawn to your advisory services. They will understand the value you offer in helping them thrive rather than just survive.
By the end of August this year, Google will have rolled out its latest update to its search algorithm.
Known as a core web vitals report, it forms part of Google’s page experience metrics. Simply put, this is Google’s way of sizing up your page’s overall user experience. Page speed has always been an important metric. But it’s now being baked into Google’s search algorithm.
In May, our Business of Marketing webinar explored the first stages of building an online advisory firm in three steps. Here’s a brief summary.
Every month we delve into the marketing performance data we have from all our accounting firms that we work with. This month, I compared clients who have only a website with us to those that have taken our marketing search engine optimisation (SEO) and blogging services as well.