Here’s some hot-off-the-presses info for you: in the past 30 days the preferred method among SMEs for contacting accounting firms has been through email and phone calls.
When your accounting firm launches a new specialist service, you’ve got to decide how to package it, how to promote it and, of course, how much to charge.
For the latest edition of ‘The Business of Marketing’ on AccountingWEB live, our MD Mike Crook led a panel discussion on the challenges and opportunities accountancy practices face as they seek to grow.
Measuring your marketing performance is paramount to its success. Knowing what’s working and what isn’t means you can learn from your activity and optimise your marketing to ensure you’re attracting the right clients and the right time, with the right solution.