Analytics is about measuring what’s most critical to your accounting firm so you can track performance and gauge return on marketing investment. But knowing what to measure, and how to do it, can be daunting.
Yesterday, I spent time with AccountingWEB’s Class of 2019 – a group of accountants whose firms launched in the past year. I was there not only to offer PracticeWeb’s expertise on digital marketing for accountants as part of a panel discussion, but also to listen. The...
Professionalism. That’s what small and medium-sized business owners value the most from their accountant in 2019, according to our recent research report which asked what do SMEs want from their accountant? Competency, expertise, self-regulation, integrity, honesty....
