Google reviews: a new feature

Before choosing which restaurant to book, what hotel to stay in, or any big purchase, the chances are that you’ll check out reviews online. And a five star rating is likely to sway your decision. Social proof plays a really important part in deciding who to do...

I have done my buyer personas, what’s next?

There’s no point spending time crafting personas and creating valuable insights only to take no action. You have to use them to drive your marketing campaigns. You know the type of customer you want. Now it’s time to use your freshly gained knowledge and...

Business insights: October edition

We have been back on UK Business Forums digging through the posts from the last month to pull out conversations small businesses are having that you need to see. First, while of course we know you are friendly bunch, it seems that an initial appointment with an...

Interview with Business Owner: Euan Pringle

Earlier this year we took some time to speak to business owners about what they want from their accountants and the challenges they face. Now we want to share with you the insights that emerged from those conversations. First, here’s what we learned from talking to...