What should your accountancy firm be writing and talking about, through which mediums, on which platforms?
You’ve got the packaging and price structure right – now how do you go about getting your new accountancy service found by the people who most need it?
As momentum gathers around the Government’s Making Tax Digital programme (MTD) it’s time for accountants to focus, once again, on communicating to clients the need for urgent action.
Accountants who want to generate leads and win more clients will sooner or later realise that they can’t just wait for them to come along – they have to take action. And that’s when they ask, “So, how do I market my accountancy firm, exactly?”
When your accounting firm launches a new specialist service, or if you want to revive an existing one, you’ve got to package it to appeal to clients. Here’s our advice on how to go about it.