Google Analytics: less boring than it sounds
I’ll be honest with you: I am not a technical person and have only recently been converted to the cult of Google Analytics. If you’re still a sceptic, let me try to change your mind. For a long time, I thought of Analytics as a screen full of numbers – about as...
Lead generation for accountants: why a long-term approach is best
When you’ve put time and effort into your marketing activities, you might be eager to start seeing results. But sometimes, the most effective lead generation tactics are the ones that take longer to pay off.
When will I see results for my accountancy firm’s digital marketing and SEO spend?
“Okay, I’m convinced that digital marketing and SEO are worth investing in, but when will that start to pay off?” At PracticeWeb, we have a rule: if we’ve been asked the same question more than once by clients, we get our heads together and write a guide or blog post...