Communicating COVID-19: key business support announcements from the Government
From 11 March this year, the Government announced a series of measures designed to counter the threat posed to the UK economy by the outbreak of the coronavirus that causes the respiratory disease COVID-19.This post summarises all measures so far announced and...
The Chancellor’s summer statement
Today, 8 July, the Chancellor, Rishi Sunak, is delivering what is being described as a ‘summer statement’, or ‘mini-budget’. At times, it feels as if he started delivering a Budget speech at midday on 11 March and hasn’t stopped since. Announcing one coronavirus...
Producing regular content is an investment that pays off in a crisis
Here’s a hypothesis we’ll be testing in the coming months: accountancy firms that had a solid online presence and a body of great content have fared better in the current crisis than digital hold-outs. With the majority of business going online almost overnight, from...
Social media marketing for accountants
Summary Social media now plays a big part in most people’s daily lives, with more than two-thirds of people in the UK using it. That’s something you can’t afford to ignore when you’re planning your accountancy firm’s marketing activities. Find out more about our...
Why a long-term approach is best for generating leads for your firm
When you’ve put time and effort into your marketing activities, you might be eager to start seeing results. But sometimes, the most effective lead generation tactics are the ones that take longer to pay off.