There’s writing and then there’s copywriting. If you want your accountancy firm’s website to generate leads and promote your brand, you need professional copywriting. Copywriting is the technical term for crafting text for marketing purposes. It’s most often used to...
Most practices are unclear about how our search marketing for accountants service determines the success, or failure, of a blog. We gauge ‘success’ in this context by the number of readers, and how many of those convert into leads. Most writers can choose...
PracticeWeb’s Budget report is an important product – it’s one of the few times in the year when everyone’s attention is focused on tax and fiscal policy and a great opportunity for practices to connect with their clients. In a year of extreme political turmoil,...
The problem with jargon is that even people who say they hate it don’t always know they’re using it. Because we work in digital marketing, and spend all day every day thinking and talking about it, it doesn’t occur to us that we’re using specialist terminology. Of...
“This isn’t about content for content’s sake – every item of content you spend time, effort or money on developing needs to serve a purpose and, ideally, multiple purposes.” Recently, I ran a content strategy workshop for a firm of accountants specialising in a...
“Working with PracticeWeb has been a hoot. Nothing less than really good fun. If one gives over completely to the process – and it really is a process – then it can get really get quite creative. “What has emerged is really quite impressive. They have a multi-layered...
