Budget 2018 is coming, what can you expect?

Budget 2018 is just around the corner after Chancellor Philip Hammond gave less than a month’s notice that the UK’s main fiscal statement will be just two days before Halloween. Exactly five months before the UK is scheduled to leave the EU, the Chancellor may reveal...

Writing an engaging blog post: 4 tips

Blog readers have different expectations of web content than they would with a novel or an essay. Instead of large blocks of text, they’re likely to expect small chunks of content that can be skim-read for the information they want. You should also consider...
Listicles: the format everyone hates to love

Listicles: the format everyone hates to love

Ask most writers what they think of listicles and the chances are they’ll groan: “Ugh! Shallow, patronising clickbait, lacking in nutritional value – no thank you very much.” But readers love them, and they have great potential as a way of making writing...
Writing an About Us page

Writing an About Us page

Imagine you’re visiting a website for the first time. Maybe it’s one that your friend recommended, or you found it through a quick Google search. Either way, you want to get a feel for the company before you start looking into the services they offer....