Trends in copywriting for accountants: full stops

Trends in copywriting for accountants: full stops

Summary Received wisdom among commercial writers used to be that using full stops in headings was a mistake. In recent years, though, that rule has been ignored frequently, with full stops used in copy to create a sense of confident finality. Find out more about...
Buying SEO for accountancy websites

Buying SEO for accountancy websites

First, just to be clear, PracticeWeb offers SEO for accountants and of course we’d love you to sign up for our service. But the point of this post isn’t a hard sell – it’s to help you ensure that whoever you choose to buy search engine consultancy...
Turning leads into clients for ambitious accountants

‘Meet the team’ pages for accountancy firms

The team page on your website isn’t merely functional and deserves as much thought and attention as any other. Done right, a good ‘meet the team’ section sends important signals to clients and prospects. For example, even before anybody reads a word, it can make an...
Keywords for accountants: understanding SEO

Keywords for accountants: understanding SEO

Summary Keywords are the terms people type into search engines, which lead them to one website or another. Researching and optimising keywords can help you to attract more users to your website through search results. Find out more about our SEO services for...