Accountants who want to generate leads and win more clients will sooner or later realise that they can’t just wait for them to come along – they have to take action. And that’s when they ask, “So, how do I market my accountancy firm, exactly?”
As ever, the end of January marks a relief for accountants across the UK: a time to rest, relax, take some time away from work and recover from the stresses of self-assessment season.
But once you’ve caught up on sleep and booked your next holiday, it’s also time to look ahead at the year to come, and what might lie in store for your practice.
Love it or loathe it, everyone has a view on social media. With your marketing hat on, it is helpful to pause and think how you can best use social media to grow your firm.
Unless you are in a position to have hired a marketing director or manager, responsibility for creating a marketing plan for your accountancy firm may rest solely on your shoulders or one of your partners.