Like accounting, marketing can be riddled with jargon which makes it hard for busy practice owners to engage. It’s a shame and not the fault of accountants, so we’ll cut through some of it for you.
We’ll look at two pieces of terminology, two marketing approaches, relating to getting traffic to your website – of course with the ultimate aim of winning new clients.
First impressions count in business, and your website is one of the first chances you get to show visitors what your firm is all about. With technology forever changing, if your website is stuck in the past your potential new prospects may think your business is too.
The process of reworking websites so that users end up converting is called Conversion Rate Optimisation (or CRO for short, because who doesn’t love a good marketing acronym?)
To help clear up some of that confusion, we’re going to break down, in simple terms, what exactly CRO is and some simple tips you can take away and start using today to improve your website and ensure that more users than ever end up converting.
Digital marketing for accountancy practices will increase leads, boost credibility and grow your business. Where are the best places to start in 2022?
You might know a thing or two about marketing already, but do you know how to market your accounting firm on a budget?
By the end of August this year, Google will have rolled out its latest update to its search algorithm.
Known as a core web vitals report, it forms part of Google’s page experience metrics. Simply put, this is Google’s way of sizing up your page’s overall user experience. Page speed has always been an important metric. But it’s now being baked into Google’s search algorithm.