Where to Focus SEO When Time is Short

As an agency we’re always advising accountants on how they can improve their search rankings via sustained, data-driven SEO. However, one of the pain points we hear about most frequently is a lack of time and resource to implement these SEO changes. Unless you have...
3 Easy Ways to Improve Your CTR Overnight

3 Easy Ways to Improve Your CTR Overnight

Hi, my name’s Ben and I’m here to tell you two things: 1) that click-through rate (CTR) is one of the most important metrics going and 2) three great ways to improve your CTR virtually overnight. When it comes to optimising websites, one of the things that always...
Why is an SEO audit so important?

Why is an SEO audit so important?

One of the huge lessons that a lot of businesses had to learn the hard way in 2020 was that it’s not enough to just have a website – you also need to actively promote and optimise it in order to get in front of the people that really matter. In order to get the most...