Accountants are uniquely placed to offer their support and guidance as the coronavirus throws the world into disarray. But what’s the best approach to communicating? There’s no denying it: we’re going through a generation-defining moment of not only national but...
In our new SME insights report, we cover the main challenges faced by small business owners all over the UK – from a personal level to a global scale – and the role accountants have to play in addressing them. We put this report together based on data from our sister...
Google Analytics is a powerful tool but the sheer amount of information available can make it hard to know where to start, let alone knowing how to get value out of it to inform your marketing. Accounting firms that want to better understand their audience, and...
To generate leads for your accountancy practice, you need to get plenty of prospects into your marketing funnel. That bit of jargon is part of every salesperson’s vocabulary but might sound a bit alien if that’s not your territory. This week our commerical manager,...
You know your clients based on the conversations you’ve had with them and the work you’ve done for them over the years. You’re familiar with their business goals, and maybe their lifestyle goals, too. But what you don’t know is what’s on their mind the rest of the...
Adding value through events It‘s felt like a long January – and I’m sure that’s especially true for many accountants who have been buried in tax returns at their practices. But we’re on the home stretch now, one step nearer to spring, and to when the accountancy...