If you are in the know, you’ll understand that it is far easier to sell to existing customers than convert new ones. With that in mind, it’s clear that running a business becomes much easier if you focus due attention on your existing clients.
To help boost your marketing to existing clients, here are a few ways in which you can effectively look after your client base whilst increasing sales.
Whether you are rebuilding your firm, further capitalising on gains made or just trying to build some momentum, the quest for new clients continues. Marketing through hard times is often said to be the best opportunity, when weaker competitors have given up. We take a look at five go-to ideas to focus your marketing and gain new accounting clients.
Business development isn’t easy and takes time but, done right, it will give your accountancy firm the traction it needs to win new clients and sell more to those it already has.
From productivity to security, fully embracing accounting practice management software may be what you’ve been waiting for to transform your business. We take a look at some of the practical ways in which you can benefit from accounting practice management software.