The importance of having a current updated site

The importance of having a current updated site

As a platform to communicate, showcase your brand and drive sales, your website should be at the forefront of that change. If your website is stuck in the past, your potential new prospects may think your firm is too.

Let’s take a look at four specific reasons why having a current, updated website is essential.

How long should a blog post be for your firm?

How long should a blog post be for your firm?

A blog post can really be any length as long as it is focused primarily on meeting the needs of its users. When deciding on your blog post length, after you have aligned it with the needs of intended readers, think about what its purpose is for your accounting firm.

The psychology of pricing your advisory packages online

The psychology of pricing your advisory packages online

Experiments run by behavioural economists reveal interesting findings regarding decision making. You may already be aware of them, but do you apply them to your own business? You can do this to help demonstrate the value you are offering to clients and steer them towards the advisory package you most want to provide.