Millennials are now your largest cohort of potential clients
Love or loathe the term “millennial”, this generation is impossible to ignore for many sectors, and we can now include accountancy in that.
Love or loathe the term “millennial”, this generation is impossible to ignore for many sectors, and we can now include accountancy in that.
Last week, the United Nations’ Intergovernmental Panel on Climate Change (IPCC) report into climate change came with a bleak warning: that “recent changes in the climate are widespread, rapid, and intensifying, and unprecedented in thousands of years”. Ethics and sustainability are undeniably important topics for consumers, businesses and their accountants in 2021 – and if your firm is interested in this, it’s important to show it with content on some key topics that people might be searching for information around.
Everything is going as it should be, but a wall is looming. What tools do you need to get over it to take your firm to the next level?
If you can demonstrate that you can educate business owners about the reality and risks of running a business, they will be drawn to your advisory services. They will understand the value you offer in helping them thrive rather than just survive.
What should your accountancy firm be writing and talking about, through which mediums, on which platforms?
While the majority of accountants still focus their business on compliance, many are recognising the value in expanding or formalising their advisory offering.
This can both mitigate the impact of lost revenue from compliance and, more positively, provide exciting growth opportunities. It opens the door to higher value, more interesting work.