Our knowledge
Expert advice, tips and the latest news for the world of accountancy and small business.
You can’t hurry love, or SEO
Search engine optimisation (SEO) can be a pretty frustrating business because you have to wait so long to see concrete results. You analyse your website’s search engine performance, devise a strategy that you believe will work based on available information, make a...
You can’t hurry love, or SEO
Search engine optimisation (SEO) can be a pretty frustrating business because you have to wait so long to see concrete results. You analyse your website’s search engine performance, devise a strategy that you believe will work based on available information, make a...
Building human connections and achieving emotional engagement
Our latest piece of research into SME attitudes confirms what we all suspected: during a crisis, especially one which locks us all behind closed doors, good communications are vital. The full report, produced in partnership with brand consultancy Insight 101, is...
Producing regular content is an investment that pays off in a crisis
Here’s a hypothesis we’ll be testing in the coming months: accountancy firms that had a solid online presence and a body of great content have fared better in the current crisis than digital hold-outs. With the majority of business going online almost overnight, from...
Supporting our clients through partnerships.
As we start to figure out what life might be like in a post pandemic world. With the rush of adrenaline beginning to fade.
It feels like a good time to reflect, breath and take stock of what went well, what didn’t and how you want to move your firm forward.Freeing up time to look inwards can be a challenge. But knowing where to focus your efforts can be even more of a challenge.
To help our community, PracticeWeb has gone on the hunt for businesses that we believe could help strengthen your proposition and enable your firm to bounce back quicker.
PracticeWeb and ACCA announce partnership
On 4 June, we were delighted to announce PracticeWeb’s partnership with the ACCA, making PracticeWeb their sole digital marketing partner. It’s a fantastic opportunity for PracticeWeb and the ACCA to share insight, expertise and knowledge with each other’s communities.
How to create buyer personas to attract your perfect customer
The first rule of being able to effectively engage with customers (or potential customers) is to have a sound understanding of who they are and what challenges they face. Only then can you begin to figure out how your services can support them and what the most...
What we’re doing to comply with GDPR
In little over a month’s time, the General Data Protection Regulation (GDPR) will be coming into force. All businesses, including PracticeWEB, have been getting their houses in order to comply with the EU-wide legislation before it takes effect on 25 May 2018. Now is...
Want to stand out from the crowd? Look at your language
If you look at enough accountant websites you'll spot some common themes. Whether that's the same colours (usually blue), images (men in suits) or the way firms describe themselves. We've already poked fun at the stock photos we see all the time. In this post we take...
Where to Focus SEO When Time is Short
As an agency we’re always advising Accountants on how they could better their website in the search engines with SEO. However, what a lot of agencies might not consider is the lack of time or resource a business might have to implement these SEO recommendations to...
Rethink using stock images
Nothing makes our hearts sink quicker than seeing cheesy stock photos plastered all over a well designed website. So much so that a couple of weeks ago we recreated some of most love to hate images which I think prove our point. However I think we should probably...
Social media communication barriers: how to overcome them
Whether you're sending a message to your friends or marketing a product or service to customers, social media is an everyday tool to communicate, network and market to an audience. However for accountants who may not have the skills to use social media; it can be a...
Displaying your Company Registration Information
An update on what you are legally required to include on your website and emails. Since 2007, the Companies Act has stated that registered companies must display certain information on their website and in their emails or they will be in breach of the act. Not doing...
Recommendation and referral: The difference and why you should care
We all get business from referrals, don’t we? Somebody tells a friend what a great job we did for them, the friend calls us and we have a new client. That’s a referral, right? We’ll let’s just say that these types of referral are informal recommendations, and think...
The complete guide to websites for accountants
Everything you need to know to get the right website to help your accountancy firm meet its business and marketing goals, achieve maximum return on investment, and stand out in the accountancy marketplace.
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