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Expert advice, tips and the latest news for the world of accountancy and small business.
Managing your accountancy firm’s blog: challenges and solutions

Managing your accountancy firm’s blog: challenges and solutions

There’s usually one person at an accounting firm responsible for making sure the blog is kept up to date – and it can be a pretty thankless task. Whether they’re a marketing manager, a partner with an interest in marketing, or just someone who drew the short straw,...

Google Analytics: less boring than it sounds

Google Analytics: less boring than it sounds

I’ll be honest with you: I am not a technical person and have only recently been converted to the cult of Google Analytics. If you’re still a sceptic, let me try to change your mind. For a long time, I thought of Analytics as a screen full of numbers – about as...

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The power of communication and a connected website

The power of communication and a connected website

The reason I get excited about website integrations is because they make it easier for you to make and maintain critical connections with your clients. It’s about using apps and software to reach them on their own terms, to be on hand when they need answers and to...

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12 social media ideas for accountants

12 social media ideas for accountants

We talk to a lot of accountants who have the feeling they’re supposed to be on social media, and supposed to be posting regularly. The problem is, they just don’t know what to post. The old joke about social media is that it’s all selfies, cat videos and pictures of...

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Where to Focus SEO When Time is Short

As an agency we’re always advising Accountants on how they could better their website in the search engines with SEO. However, what a lot of agencies might not consider is the lack of time or resource a business might have to implement these SEO recommendations to...

Rethink using stock images

Nothing makes our hearts sink quicker than seeing cheesy stock photos plastered all over a well designed website. So much so that a couple of weeks ago we recreated some of most love to hate images which I think prove our point. However I think we should probably...

The complete guide to websites for accountants

Everything you need to know to get the right website to help your accountancy firm meet its business and marketing goals, achieve maximum return on investment, and stand out in the accountancy marketplace.

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