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Expert advice, tips and the latest news for the world of accountancy and small business.
How to use marketing to win the business you want
More leads, more clients. That’s what marketing is all about. But the answer to ‘who are your clients?’ affects your performance just as much as ‘how many do you have?’.
How to use marketing to win the business you want
More leads, more clients. That’s what marketing is all about. But the answer to ‘who are your clients?’ affects your performance just as much as ‘how many do you have?’.
Content isn’t just blog posts – it’s social media, podcasts and video
Content is more than just blogs. Videos, podcasts and social media can improve traffic flow too, while improving your firm’s brand.
Millennials are now your largest cohort of potential clients
Love or loathe the term “millennial”, this generation is impossible to ignore for many sectors, and we can now include accountancy in that.
Content ideas for accountants: key topics on climate change and ethical business
Last week, the United Nations’ Intergovernmental Panel on Climate Change (IPCC) report into climate change came with a bleak warning: that “recent changes in the climate are widespread, rapid, and intensifying, and unprecedented in thousands of years”. Ethics and sustainability are undeniably important topics for consumers, businesses and their accountants in 2021 – and if your firm is interested in this, it’s important to show it with content on some key topics that people might be searching for information around.
Grow your brand with email marketing software
Are you ambitious about growing your accountancy firm but don’t have the resources for a dedicated marketing team? Finding the right email marketing tool can be the crucial first step to levelling up your brand communication.
Accountants and marketing agencies: what to ask to get the best deal
This post is aimed at people working in accountancy firms who have been given the job of approaching agencies like PracticeWeb to get quotes for developing a new website. If you’re thinking of working with an agency like PracticeWeb, there’s some basic practice you...
Google My Business ideas for accountants
First impressions count, and that goes for accountants as much as any other business. What do they have in common? Google My Business. If someone searches for an accountant and you can give them useful information and a brand that stands out before they even get to...
Let your website pay for itself by saving on recruitment fees
Every week, I spend at least a day or two out of the office going to see accountants around the country. In among all of the coffee, cake and conversations, a common theme is recruitment. More specifically, that finding good people is one of the biggest challenges...
Turning leads into clients for ambitious accountants
In the last two weeks, we've had a record number of websites going live for our clients, all fulfilling the needs that these ambitious accountants have to support their business plans.With lead generation a key part of one client's brief, we created a website...
Trends in copywriting for accountants: full stops
Summary Received wisdom among commercial writers used to be that using full stops in headings was a mistake. In recent years, though, that rule has been ignored frequently, with full stops used in copy to create a sense of confident finality. Find out more about...
Winning clients for your accountancy firm
It’s Friday afternoon and I’ve just got my head back into gear after a full-on day co-hosting a workshop on lead generation strategy for 19 ambitious accountants. Yesterday, Alex Tucker and I represented PracticeWeb, alongside our friends Heather Townsend and Ashley...
Buying SEO for accountancy websites
First, just to be clear, PracticeWeb offers SEO for accountants and of course we'd love you to sign up for our service. But the point of this post isn't a hard sell – it's to help you ensure that whoever you choose to buy search engine consultancy from, it's not an...
How long-form content may boost your accountancy firm’s SEO
Your website will benefit from long-form content because Google likes it, which is, in turn, because readers like it.Back when the web was young, online copywriters would adhere to a simple rule: keep it short. After all, computer screens were small and download...
Content for accountants: when to post on social media
Social media marketing looks straightforward enough at first, but when you get down to the finer details it can start to feel like a minefield. What kind of content should you be sharing? How often should you be posting it? And is there a difference between publishing...
The closure of Google+
Back in 2010, Google+ was launched as an attempt to create a social media platform to rival that of Facebook. While it has been by no means as successful as its more established counterparts, it still had a community of dedicated followers. With so many existing...
The complete guide to websites for accountants
Everything you need to know to get the right website to help your accountancy firm meet its business and marketing goals, achieve maximum return on investment, and stand out in the accountancy marketplace.
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