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Expert advice, tips and the latest news for the world of accountancy and small business.
Experienced digital agency leader, appointed new MD of PracticeWeb
We are delighted to announce the appointment of Dan McNamara as the new managing director of PracticeWeb, following the successful three-year leadership of Mike Crook.
Experienced digital agency leader, appointed new MD of PracticeWeb
We are delighted to announce the appointment of Dan McNamara as the new managing director of PracticeWeb, following the successful three-year leadership of Mike Crook.
13 Essential Marketing Ideas for Accountants in 2022
If you want to do something quick, easy and practical to promote your accounting business but you’re stuck for ideas, we’ve put together 13 great marketing ideas for accountants to help you out.
The importance of having a current updated site
As a platform to communicate, showcase your brand and drive sales, your website should be at the forefront of that change. If your website is stuck in the past, your potential new prospects may think your firm is too.
Let’s take a look at four specific reasons why having a current, updated website is essential.
5 top tips to promote your firm in 2022
Digital marketing for accountancy practices will increase leads, boost credibility and grow your business. Where are the best places to start in 2022?
How to market your accounting firm on a budget
You might know a thing or two about marketing already, but do you know how to market your accounting firm on a budget?
Choosing, editing and optimising images for accountancy websites
Imagery is a key part of any successful web design but sourcing graphics, illustrations or photography can be tricky if you're not a designer, marketer or editor. Don't worry – it's not necessarily as complicated as it might seem. This is a practical guide to finding,...
The Class of 2019: new stars in the world of accountancy
Yesterday, I spent time with AccountingWEB’s Class of 2019 – a group of accountants whose firms launched in the past year. I was there not only to offer PracticeWeb’s expertise on digital marketing for accountants as part of a panel discussion, but also to listen. The...
Why it pays to be a professional
PracticeWeb recently asked 100 SME owners: ‘What do SMEs want from accountants?’. The survey found that by far the most important quality, selected by 52% of respondents, was professionalism. Download the full research report. Honesty, reliability, respectability and...
Building a challenger brand: Rise
“Working with PracticeWeb has been a hoot. Nothing less than really good fun. If one gives over completely to the process – and it really is a process – then it can get really get quite creative. “What has emerged is really quite impressive. They have a multi-layered...
How many ways are there to say ‘accountancy’?
One of the most common mistakes made by inexperienced writers, or experienced writers who don’t take time to edit and proofread their work, is accidental repetition. Accidental repetition, which I’m doing deliberately right now, is where certain words or variants are...
The benefits of institute membership
Professionalism. That’s what small and medium-sized business owners value the most from their accountant in 2019, according to our recent research report which asked what do SMEs want from their accountant? Competency, expertise, self-regulation, integrity, honesty....
Non-doms, inheritance tax, reverse charge VAT and more
September’s monthly PracticeWeb documents go out to subscribers on Friday, just as summer recess ends for children and politicians alike. With Brexit unresolved and a new chancellor in place, speculation is mounting ahead of a potential Budget in October 2019. Some...
Targeting local areas and industry sectors
Trust is a fundamental value in the relationship between a business owner and an accountant. It’s therefore no surprise that recent research from PracticeWeb has found that the majority of SMEs like to have an accountant who is local to their area and who has...
The importance of service pages for accountancy websites
When you’re commissioning a new website for your accountancy practice, it’s easy to end up focusing on the showy, brand-focused headline sections like the homepage or ‘about us’. But individual service pages matter, too. Massively. As a senior account manager at...
Accounting websites: design inspiration
PracticeWeb designers Mark Jones and Jacob Pugh, and editor Ray Newman explain how accounting websites go from blank page to the finished product. Building some of the best accounting websites in the UK is the end result of a creative process that continues to evolve....
The complete guide to websites for accountants
Updated edition for 2022 and beyond
Everything you need to know to get the right website to help your accountancy firm meet its business and marketing goals, achieve maximum return on investment, and stand out in the accountancy marketplace.
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