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Expert advice, tips and the latest news for the world of accountancy and small business.
The importance of having a current updated site

The importance of having a current updated site

As a platform to communicate, showcase your brand and drive sales, your website should be at the forefront of that change. If your website is stuck in the past, your potential new prospects may think your firm is too.

Let’s take a look at four specific reasons why having a current, updated website is essential.

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Minimalism is cool but it doesn’t generate leads

With my graphic designer hat on, of course I love clean, minimalist websites. They're often the ones that grab attention and win awards. They're a great way to make a bold statement about brand, too. What is a minimalist website? It's one with very little written...

Google My Business ideas for accountants

First impressions count, and that goes for accountants as much as any other business. What do they have in common? Google My Business.  If someone searches for an accountant and you can give them useful information and a brand that stands out before they even get to...

Trends in copywriting for accountants: full stops

Summary Received wisdom among commercial writers used to be that using full stops in headings was a mistake. In recent years, though, that rule has been ignored frequently, with full stops used in copy to create a sense of confident finality. Find out more about...

Winning clients for your accountancy firm

It’s Friday afternoon and I’ve just got my head back into gear after a full-on day co-hosting a workshop on lead generation strategy for 19 ambitious accountants. Yesterday, Alex Tucker and I represented PracticeWeb, alongside our friends Heather Townsend and Ashley...

Buying SEO for accountancy websites

First, just to be clear, PracticeWeb offers SEO for accountants and of course we'd love you to sign up for our service. But the point of this post isn't a hard sell – it's to help you ensure that whoever you choose to buy search engine consultancy from, it's not an...

The complete guide to websites for accountants

Updated edition for 2022 and beyond

Everything you need to know to get the right website to help your accountancy firm meet its business and marketing goals, achieve maximum return on investment, and stand out in the accountancy marketplace.

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