Our knowledge
Expert advice, tips and the latest news for the world of accountancy and small business.Using LinkedIn as a tool for generating accounting leads
Love it or loathe it, everyone has a view on social media. With your marketing hat on, it is helpful to pause and think how you can best use social media to grow your firm.
Using LinkedIn as a tool for generating accounting leads
Love it or loathe it, everyone has a view on social media. With your marketing hat on, it is helpful to pause and think how you can best use social media to grow your firm.
The pitfalls accountants should avoid when looking to grow
Like any business owner, you will go through different stages as you manage your accountancy practice. From your original start-up mode to consolidation; sometimes you will have to deal with adversity, and sometimes your mindset is all-out growth.
Here is our rundown of five of the most common marketing missteps we see when accountants are in growth mode.
How to create a marketing plan for your accounting firm
Unless you are in a position to have hired a marketing director or manager, responsibility for creating a marketing plan for your accountancy firm may rest solely on your shoulders or one of your partners.
Social media communication barriers: how to overcome them
Whether you're sending a message to your friends or marketing a product or service to customers, social media is an everyday tool to communicate, network and market to an audience. However for accountants who may not have the skills to use social media; it can be a...
Do accountants need to incorporate “Ltd.” in their logo?
Do you need to incorporate “Ltd.” in their logo? In short, the answer is no. A logo is an essential part of an accounting firm’s brand. Because logos are so central to your and your practice’s identity, and carry so much weight, it can be tempting to cram too many elements into that small space. The fact is, you don’t need to incorporate ‘Ltd.’ in your logo and probably shouldn’t even if you want to.
Obsessing over Budget 2019
Will there be a Budget this year? When will it be? What will be in it? We wish we knew. At the time of writing (11:45am on Wednesday 23 October 2019) a Budget is scheduled for 6 November 2019 and the PracticeWeb editorial team is planning on that basis. Having spent...
Content for accountants must have a purpose
“This isn’t about content for content’s sake – every item of content you spend time, effort or money on developing needs to serve a purpose and, ideally, multiple purposes.” Recently, I ran a content strategy workshop for a firm of accountants specialising in a...
Budget 2019: What can you expect?
The kids are back at school and the leaves are beginning to fall which means, all things being equal, that Budget 2019 is around the corner. We have a new prime minister in Boris Johnson, who in building his new cabinet made Sajid Javid the new Chancellor of the...
SEO: understanding local citations
If you know a little about SEO already, it’s likely you’ve heard of local search. It’s the term for the results displayed when someone enters a query into a search engine with what’s known as local intent – something like ‘accountants near me’, or ‘accountants in...
The Class of 2019: new stars in the world of accountancy
Yesterday, I spent time with AccountingWEB’s Class of 2019 – a group of accountants whose firms launched in the past year. I was there not only to offer PracticeWeb’s expertise on digital marketing for accountants as part of a panel discussion, but also to listen. The...
Why it pays to be a professional
PracticeWeb recently asked 100 SME owners: ‘What do SMEs want from accountants?’. The survey found that by far the most important quality, selected by 52% of respondents, was professionalism. Download the full research report. Honesty, reliability, respectability and...
Building a challenger brand: Rise
“Working with PracticeWeb has been a hoot. Nothing less than really good fun. If one gives over completely to the process – and it really is a process – then it can get really get quite creative. “What has emerged is really quite impressive. They have a multi-layered...
How many ways are there to say ‘accountancy’?
One of the most common mistakes made by inexperienced writers, or experienced writers who don’t take time to edit and proofread their work, is accidental repetition. Accidental repetition, which I’m doing deliberately right now, is where certain words or variants are...
The benefits of institute membership
Professionalism. That’s what small and medium-sized business owners value the most from their accountant in 2019, according to our recent research report which asked what do SMEs want from their accountant? Competency, expertise, self-regulation, integrity, honesty....
Non-doms, inheritance tax, reverse charge VAT and more
September’s monthly PracticeWeb documents go out to subscribers on Friday, just as summer recess ends for children and politicians alike. With Brexit unresolved and a new chancellor in place, speculation is mounting ahead of a potential Budget in October 2019. Some...
The complete guide to websites for accountants
Updated edition for 2022 and beyond
Everything you need to know to get the right website to help your accountancy firm meet its business and marketing goals, achieve maximum return on investment, and stand out in the accountancy marketplace.