Our knowledge

Expert advice, tips and the latest news for the world of accountancy and small business.
Content ideas for accountants: key topics on climate change and ethical business

Content ideas for accountants: key topics on climate change and ethical business

Last week, the United Nations’ Intergovernmental Panel on Climate Change (IPCC) report into climate change came with a bleak warning: that “recent changes in the climate are widespread, rapid, and intensifying, and unprecedented in thousands of years”. Ethics and sustainability are undeniably important topics for consumers, businesses and their accountants in 2021 – and if your firm is interested in this, it’s important to show it with content on some key topics that people might be searching for information around.

read more
How to get more accounting clients

How to get more accounting clients

Whether you are rebuilding your firm, further capitalising on gains made or just trying to build some momentum, the quest for new clients continues. Marketing through hard times is often said to be the best opportunity, when weaker competitors have given up. We take a look at five go-to ideas to focus your marketing and gain new accounting clients.

read more

Making Tax Digital: The juggernaut continues

Check out the stats on the monthly UK searches for ‘Making Tax Digital’: the term has been averaging more than 8,000 searches a month this year, and massively spiked to 18,000 last month. (Stats via Ubersuggest). If you have an opinion piece hiding up there in your...

Google reviews: a new feature

Before choosing which restaurant to book, what hotel to stay in, or any big purchase, the chances are that you’ll check out reviews online. And a five star rating is likely to sway your decision. Social proof plays a really important part in deciding who to do...

Mobile-first indexing

During 2018, Google starting rolling out mobile-first indexing, a change that responds to the growth in mobile browsing and their efforts to reflect this. With mobile-first indexing, Google wants to use the mobile version of your website when indexing and ranking your...

I have done my buyer personas, what’s next?

There's no point spending time crafting personas and creating valuable insights only to take no action. You have to use them to drive your marketing campaigns. You know the type of customer you want. Now it's time to use your freshly gained knowledge and go out and...

Google Analytics: Why accountants should use it

You've got a new website with all the bells and whistles, spent weeks tirelessly working on search engine optimisation and perfecting your marketing strategy. You sit back, cross your arms and wait eagerly to reap the rewards. But what's to say any of it was even...

Redesigning a small brand part two: the big plan

Not read part one? Catch up here A rebrand isn't something you knock off on your own in an afternoon with a notebook and a packet of felt tips. It needs time, and a talented team. When we wanted to rebrand PracticeWeb in late 2018, I carved out time for members of my...

Business insights: October edition

We have been back on UK Business Forums digging through the posts from the last month to pull out conversations small businesses are having that you need to see. First, while of course we know you are friendly bunch, it seems that an initial appointment with an...

Change is good?

The new PracticeWeb.co.uk is here. It's all shiny and fresh out the wrapper. We really hope you like it. The new site is just but one piece of a larger transformation project that has been running through the core of the business for 18 months now. Why change? Well,...

The complete guide to websites for accountants

Everything you need to know to get the right website to help your accountancy firm meet its business and marketing goals, achieve maximum return on investment, and stand out in the accountancy marketplace.

Proud to be working with:

Sign up for more knowledge

Join our mailing list to receive the latest news and updates from our team.

You have Successfully Subscribed!