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Expert advice, tips and the latest news for the world of accountancy and small business.
Explosion of search engine traffic isn’t just a flash in the pan-demic

Explosion of search engine traffic isn’t just a flash in the pan-demic

I’m always excited at the end of the month because that’s because I get to delve into our clients’ marketing performance data to spot trends and report back. There’s always some spark of insight into what’s happening in the accounting sector and how SMEs are engaging with accountants’ marketing activity.
This month, I decided to take a look back at last year’s performance and see how behaviour has changed during the pandemic.

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How to get more leads for your accounting firm through SEO

How to get more leads for your accounting firm through SEO

The following article has been put together based on the webinar discussion between myself [digital marketing manager and SEO specialist at PracticeWeb] and Mike Crook, PracticeWeb’s managing director, who hosted it. The event: ‘Get more leads through search engine optimisation’ took place on AccountingWEB Live:The Business of Marketing webinar in March 2021.

The aim of the webinar was to provide accountancy professionals with a crash course in commercial SEO, along with practical tips to take away to help them grow their organic traffic and get more leads via their firm’s website.

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How you can replace lost accounting clients after IR35

How you can replace lost accounting clients after IR35

As you will know, IR35 is hardly new in our world of accounting. But it will take on a new significance in April this year. The fear you may be feeling is that it will have unfavourable consequences for you, too. Some say that with private sector contracting being driven back in-house, that accountancy practices could lose up to 20% of their client bases.

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What we’re doing to comply with GDPR

In little over a month’s time, the General Data Protection Regulation (GDPR) will be coming into force. All businesses, including PracticeWEB, have been getting their houses in order to comply with the EU-wide legislation before it takes effect on 25 May 2018. Now is...

Rethink using stock images

Nothing makes our hearts sink quicker than seeing cheesy stock photos plastered all over a well designed website. So much so that a couple of weeks ago we recreated some of most love to hate images which I think prove our point. However I think we should probably...

Displaying your Company Registration Information

An update on what you are legally required to include on your website and emails. Since 2007, the Companies Act has stated that registered companies must display certain information on their website and in their emails or they will be in breach of the act. Not doing...

The complete guide to websites for accountants

Everything you need to know to get the right website to help your accountancy firm meet its business and marketing goals, achieve maximum return on investment, and stand out in the accountancy marketplace.

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