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Expert advice, tips and the latest news for the world of accountancy and small business.
SEO Basics: How to improve your EAT

SEO Basics: How to improve your EAT

Google themselves first introduced the concept of EAT and gave SEOs, webmasters and digital marketers everywhere a blueprint for optimising their site and content for years to come.

How to start an accountancy firm with no clients

How to start an accountancy firm with no clients

With our new eBook: Marketing your startup accountancy practice launching, we wanted to take a look at some of the basics you need to build a scalable business. You are feeling a mixture of excitement and trepidation. You are about to start your very own accountancy...

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Take your marketing from a cost centre to a profit centre

Take your marketing from a cost centre to a profit centre

In firms with this attitude, marketing is seen as a costly “tick-box exercise”; something that must be carried out as cheaply and compliantly as possible, but with little vision for what it could actually achieve. If that sounds familiar, you may be running your marketing department like a cost centre. But how do you move your marketing department into a profit centre?
We explore.

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An interview with AccountancyManager

An interview with AccountancyManager

AccountancyManager recently appointed PracticeWeb as their recommended digital marketing partner. PracticeWeb’s managing director, Mike Crook interviewed Jonathan Stobart and James Byrne from AccountancyManager on the role that marketing plays within AccountancyManager.

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Rethink using stock images

Nothing makes our hearts sink quicker than seeing cheesy stock photos plastered all over a well designed website. So much so that a couple of weeks ago we recreated some of most love to hate images which I think prove our point. However I think we should probably...

Displaying your Company Registration Information

An update on what you are legally required to include on your website and emails. Since 2007, the Companies Act has stated that registered companies must display certain information on their website and in their emails or they will be in breach of the act. Not doing...

The complete guide to websites for accountants

Everything you need to know to get the right website to help your accountancy firm meet its business and marketing goals, achieve maximum return on investment, and stand out in the accountancy marketplace.

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