Our knowledge

Expert advice, tips and the latest news for the world of accountancy and small business.

Why it pays to be a professional

PracticeWeb recently asked 100 SME owners: ‘What do SMEs want from accountants?’. The survey found that by far the most important quality, selected by 52% of respondents, was professionalism. Download the full research report. Honesty, reliability, respectability and...

Building a challenger brand: Rise

“Working with PracticeWeb has been a hoot. Nothing less than really good fun. If one gives over completely to the process – and it really is a process – then it can get really get quite creative. “What has emerged is really quite impressive. They have a multi-layered...

How many ways are there to say ‘accountancy’?

One of the most common mistakes made by inexperienced writers, or experienced writers who don’t take time to edit and proofread their work, is accidental repetition. Accidental repetition, which I’m doing deliberately right now, is where certain words or variants are...

Fonts for accountancy websites

Things have been getting a bit geeky on the PracticeWeb blog in recent weeks with posts about full stops and the technicalities of SEO. Now it’s our design team’s turn to get stuck into one of their favourite subjects – typography. It’s 2019 – everybody knows you...

The benefits of institute membership

Professionalism. That’s what small and medium-sized business owners value the most from their accountant in 2019, according to our recent research report which asked what do SMEs want from their accountant? Competency, expertise, self-regulation, integrity, honesty....

Accounting websites: design inspiration

PracticeWeb designers Mark Jones and Jacob Pugh, and editor Ray Newman explain how accounting websites go from blank page to the finished product. Building some of the best accounting websites in the UK is the end result of a creative process that continues to evolve....

Minimalism is cool but it doesn’t generate leads

With my graphic designer hat on, of course I love clean, minimalist websites. They're often the ones that grab attention and win awards. They're a great way to make a bold statement about brand, too. What is a minimalist website? It's one with very little written...

I hope you found the 'fundamentals of digital marketing' session valuable

From this you will have taken away how to use content and SEO to attract the right kind of client.

In summary you need to:

  • Know your client – define who it is you want to attract and build empathy.
  • Meet their needs – design your marketing around their challenges and needs.
  • Provide quality – meet their service and content expectations.
  • Measure what matters – track the buyer journey funnel to assess what's working

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