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Expert advice, tips and the latest news for the world of accountancy and small business.
SEO: understanding local citations

SEO: understanding local citations

If you know a little about SEO already, it’s likely you’ve heard of local search. It’s the term for the results displayed when someone enters a query into a search engine with what’s known as local intent – something like ‘accountants near me’, or ‘accountants in...

SEO: understanding local citations

If you know a little about SEO already, it’s likely you’ve heard of local search. It’s the term for the results displayed when someone enters a query into a search engine with what’s known as local intent – something like ‘accountants near me’, or ‘accountants in...

Short names are big news

Short names are big news

Google My Business is the function that powers those handy boxes that pop up after you search for products or services in your local area. They're a powerful tool for accountants to connect with potential customers, as long as you take the time to get your listing...

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Why it pays to be a professional

Why it pays to be a professional

PracticeWeb recently asked 100 SME owners: ‘What do SMEs want from accountants?’. The survey found that by far the most important quality, selected by 52% of respondents, was professionalism. Download the full research report. Honesty, reliability, respectability and...

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Trends in copywriting for accountants: full stops

Editors tend to obsess over details and lately I’ve been thinking about full stops and the ways we at PracticeWeb use them in our copywriting for accountants. Received wisdom among commercial writers used to be that using full stops in headings was a mistake because...

Winning clients for your accountancy firm

It’s Friday afternoon and I’ve just got my head back into gear after a full-on day co-hosting a workshop on lead generation strategy for 19 ambitious accountants. Yesterday, Alex Tucker and I represented PracticeWeb, alongside our friends Heather Townsend and Ashley...

Buying SEO for accountancy websites

First, just to be clear, PracticeWeb offers SEO for accountancy firms and of course we'd love you to sign up for our service. But the point of this post isn't a hard sell – it's to help you ensure that whoever you choose to buy search engine consultancy from, it's not...

What do SMEs want from accountants?

In our latest research, based on a survey of small business owners and operators, we shed light on what SMEs really expect from accountancy firms.

We hope you find it insightful.