Our knowledgeExpert advice, tips and the latest news from the world of accountancy and small business.
Say hello to our lead designer, Mark. Hi Mark. How are you? What’ve you been up to today? Good thanks. Today I’ve been in meetings. We’ve done our daily design scrum with the producers, where we look at what we have to do for the day and check for any blockers....read more
If running pay-per-click (PPC) campaigns is on your list of New Year’s resolutions for 2019, our partners over at ROAR Digital have put together a handy five-point checklist to help you get started. 1. Goals Be clear about what you want to achieve with your marketing...read more
Say hello to PracticeWeb’s new account executive. Hi Sam. Happy New Year and welcome to PracticeWeb! What were you up to before this meeting? Hi. Happy New Year! Before this meeting I was just dealing with some admin and also helping a few of my clients with...read more
Check out the stats on the monthly UK searches for 'Making Tax Digital.' The term has been averaging more than 8,000 searches a month this year, and massively spiked to 18,000 last month. (Stats via Ubersuggest) If you have an opinion piece hiding up there in your...read more
Say hello to our new Commercial manager, Yvette. Hi Yvette! Thanks for taking the time to answer these questions. What were you up to before this Monday morning meeting? I was celebrating Christmas early because my fiance Nick is a ski instructor and he’s off...read more
Before choosing which restaurant to book, what hotel to stay in, or any big purchase, the chances are that you’ll check out reviews online. And a five star rating is likely to sway your decision. Social proof plays a really important part in deciding who to do...read more
During 2018, Google starting rolling out mobile-first indexing, a change that responds to the growth in mobile browsing and their efforts to reflect this. With mobile-first indexing, Google wants to use the mobile version of your website when indexing and ranking your...read more
Say hello to our new junior project manager, Claudia. Hi Claudia, welcome to PracticeWeb! Thanks for taking the time to answer these questions. What were you working on before this meeting? Hi, I was working on a client website doing redirects, which is one of the...read more
There’s no point spending time crafting personas and creating valuable insights only to take no action. You have to use them to drive your marketing campaigns. You know the type of customer you want – now it’s time to use your freshly gained knowledge and go out and...read more
You’ve built a snazzy new website with all the bells and whistles, spent weeks tirelessly optimizing your search engine ranking and perfecting your marketing strategy. You sit back, cross your arms and wait eagerly to reap the rewards. But what’s to say any of it was...read more
How to create buyer personas
Powerful marketing strategies start with a complete understanding of your ideal clients. What challenges do they face? What do they love? What makes them choose to work with you?
A buyer persona is a helpful way to visualise your ideal client so you can plan marketing campaigns that will really speak to them.