Our knowledgeExpert advice, tips and the latest news from the world of accountancy and small business.
Not read part one? Catch up here A rebrand isn’t something you knock off on your own in an afternoon with a notebook and a packet of felt tips. It needs time, and a talented team. I carved out time for members of my team to work on the project, and made sure to draw...read more
Say hi to our digital designer Jacob. Hey Jacob! Thanks for taking the time to answer these questions. What’ve you been up to recently? We’ve been putting together the Budget for PracticeWeb clients. So turning round a large document in 24 hours(!) which went...read more
Say hello to Steph. Hey Steph, how’s your Monday going? It’s busy, which is good – lots of meetings. I’ve just had my one-to-one with Stu. We went down to the Marina and had a catch-up. That sounds lovely. What’s your official title here at PracticeWeb?...read more
It can be discouraging to build a blog or social media following. At first, you’ll probably find yourself writing for yourself, perhaps your colleagues, and maybe your mum. What’s the point? you might think, staring out at all those empty seats, your voice echoing in...read more
Say hello to our SEO expert Dave. Hey, Dave! Thanks for taking the time to answer these questions. What were you up to before this interview? I’ve literally just finished auditing a client’s backlink profile for quality, and before that I was putting together some...read more
The below video clip went viral recently. It shows the crew of US TV show Kidding working behind the scenes to create a seamless montage showing the passage of time, all in camera. The above video clip went viral recently. It shows the crew of US TV show Kidding...read more
We have been back on UK Business Forums digging through the posts from the last month to pull out conversations small businesses are having that you need to see. First, while of course we know you are friendly bunch, it seems that an initial appointment with an...read more
The new PracticeWEB.co.uk is here. It’s all shiny and fresh out the wrapper. We really hope you like it. The new site is just but one piece of a larger transformation project that has been running through the core of the business for 18 months now. Why change? Well,...read more
Mike Crook is our Chief Digital Officer and in the past year has taken the lead on an overhaul of PracticeWeb’s proposition, positioning, products and services. PracticeWeb’s editor, Ray, sat down with Mike to find out how he went about getting from a blank project...read more
Hey Alex! Thanks for taking the time to answer these questions, how’s your day going? Yeah it’s been steady, this whole week’s been steady helping different clients. Steady is good, what’s your official title here at PracticeWeb? My official title is client...read more
How to create buyer personas
Powerful marketing strategies start with a complete understanding of your ideal clients. What challenges do they face? What do they love? What makes them choose to work with you?
A buyer persona is a helpful way to visualise your ideal client so you can plan marketing campaigns that will really speak to them.