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Expert advice, tips and the latest news for the world of accountancy and small business.
Solving the authenticity problem for accountants

Solving the authenticity problem for accountants

Accountancy is a crowded market so it’s important for practices to find a way to stand out but, at the same time, your brand identity and tone of voice must be authentic. In other words, it must be a true reflection of your personality, or of your accounting firm’s...

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The benefits of institute membership

Professionalism. That’s what small and medium-sized business owners value the most from their accountant in 2019, according to our recent research report which asked what do SMEs want from their accountant? Competency, expertise, self-regulation, integrity, honesty....

Accounting websites: design inspiration

PracticeWeb designers Mark Jones and Jacob Pugh, and editor Ray Newman explain how accounting websites go from blank page to the finished product. Building some of the best accounting websites in the UK is the end result of a creative process that continues to evolve....

Minimalism is cool but it doesn’t generate leads

With my graphic designer hat on, of course I love clean, minimalist websites. They're often the ones that grab attention and win awards. They're a great way to make a bold statement about brand, too. What is a minimalist website? It's one with very little written...

The complete guide to websites for accountants

Everything you need to know to get the right website to help your accountancy firm meets its business and marketing goals, achieve maximum return on investment, and stand out in the accountancy marketplace.

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