Our knowledgeExpert advice, tips and the latest news from the world of accountancy and small business.
Ask most writers what they think of listicles and the chances are they’ll groan: “Ugh! Shallow, patronising clickbait, lacking in nutritional value — no thank you very much.” But readers love them, and they have great potential as a way of making writing about tax and...read more
There has been a lot of buzz in the search marketing world of late, after Google recently published an update to a very important document — the search quality raters guidelines. What are search quality raters guidelines? Google’s sizeable team of search quality...read more
Imagine you’re visiting a website for the first time. Maybe it’s one that your friend recommended, or you found it through a quick Google search. Either way, you want to get a feel for the company before you start looking into the services they offer. Where would you...read more
Hi Lauren, thank you for taking the time to answer these questions. Your calendar looked very busy! Yeah it’s been a busy week, but it’s nice to be here so thank you for having me. What’s your official title here at PracticeWEB? I’m an account manager. So what do you...read more
I’m Ray, the new editor at Practice WEB I was a teenager when I started to think of myself as a Writer with a capital W, which led me to Cambridge University where I studied English, eventually specialising in American literature. After graduating I worked as a web...read more
UK Business Forums (part of the Sift family) is the largest forum for startups and small businesses – it is an active and passionate community engage in lively debates, discussions and general chat on a wide range of topics. You don’t have to scroll through the 1,500...read more
Introducing ROAR, PracticeWEB’s new partner for lead generation in paid media. Here at PracticeWeb, we recognise the need to focus on campaigns that deliver brand benefits and tangible results. This is especially true when new client acquisition is the name of the...read more
The first rule of being able to effectively engage with customers (or potential customers) is to have a sound understanding of who they are and what challenges they face. Only then can you begin to figure out how your services can support them and what the most...read more
In little over a month’s time, the General Data Protection Regulation (GDPR) will be coming into force. All businesses, including PracticeWEB, have been getting their houses in order to comply with the EU-wide legislation before it takes effect on 25 May 2018. Now is...read more
Whether you're sending a message to your friends or marketing a product or service to customers, social media is an everyday tool to communicate, network and market to an audience. However for accountants who may not have the skills to use social media; it can be a...read more
How to create buyer personas
Powerful marketing strategies start with a complete understanding of your ideal clients. What challenges do they face? What do they love? What makes them choose to work with you?
A buyer persona is a helpful way to visualise your ideal client so you can plan marketing campaigns that will really speak to them.