Our knowledge

Expert advice, tips and the latest news from the world of accountancy and small business.

Listicles: the format everyone hates to love

Ask most writers what they think of listicles and the chances are they’ll groan: “Ugh! Shallow, patronising clickbait, lacking in nutritional value — no thank you very much.” But readers love them, and they have great potential as a way of making writing about tax and...

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Writing an About Us page

Imagine you’re visiting a website for the first time. Maybe it’s one that your friend recommended, or you found it through a quick Google search. Either way, you want to get a feel for the company before you start looking into the services they offer. Where would you...

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Meet Lauren!

Hi Lauren, thank you for taking the time to answer these questions. Your calendar looked very busy! Yeah it’s been a busy week, but it’s nice to be here so thank you for having me. What’s your official title here at PracticeWEB? I’m an account manager. So what do you...

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Meet Ray!

I’m Ray, the new editor at Practice WEB I was a teenager when I started to think of myself as a Writer with a capital W, which led me to Cambridge University where I studied English, eventually specialising in American literature. After graduating I worked as a web...

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Insight: The latest topics from small business

UK Business Forums (part of the Sift family) is the largest forum for startups and small businesses – it is an active and passionate community engage in lively debates, discussions and general chat on a wide range of topics. You don’t have to scroll through the 1,500...

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If you want a job done well, bring in the experts

Introducing ROAR, PracticeWEB’s new partner for lead generation in paid media. Here at PracticeWeb, we recognise the need to focus on campaigns that deliver brand benefits and tangible results. This is especially true when new client acquisition is the name of the...

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What we’re doing to comply with GDPR

In little over a month’s time, the General Data Protection Regulation (GDPR) will be coming into force. All businesses, including PracticeWEB, have been getting their houses in order to comply with the EU-wide legislation before it takes effect on 25 May 2018. Now is...

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How to create buyer personas

Powerful marketing strategies start with a complete understanding of your ideal clients. What challenges do they face? What do they love? What makes them choose to work with you?

A buyer persona is a helpful way to visualise your ideal client so you can plan marketing campaigns that will really speak to them.