Our knowledge

Expert advice, tips and the latest news for the world of accountancy and small business.
The closure of Google+

The closure of Google+

Back in 2010, Google+ was launched as an attempt to create a social media platform to rival that of Facebook. While it has been by no means as successful as its more established counterparts, it still had a community of dedicated followers. With so many existing...

The closure of Google+

Back in 2010, Google+ was launched as an attempt to create a social media platform to rival that of Facebook. While it has been by no means as successful as its more established counterparts, it still had a community of dedicated followers. With so many existing...

‘Meet the team’ pages for accountancy firms

‘Meet the team’ pages for accountancy firms

The team page on your website isn’t merely functional and deserves as much thought and attention as any other. Done right, a good ‘meet the team’ section sends important signals to clients and prospects. For example, even before anybody reads a word, it can make an...

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Mobile responsive websites: time to get serious

Mobile responsive websites: time to get serious

In March 2018, Google announced the rollout of mobile-first indexing, which meant the version of your website viewed on a smartphone or tablet became the main event, not a sideshow.I wrote about this at length last year but wanted to take a moment now, with a full 12...

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Keywords for accountants: understanding SEO

Keywords for accountants: understanding SEO

Search engines have been part of everyday life for most of us for the better part of two decades and as a result, so have keywords. Keywords are the terms people search for and that lead them to one website or another. When someone types something like, ‘accountants...

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What we’re doing to comply with GDPR

In little over a month’s time, the General Data Protection Regulation (GDPR) will be coming into force. All businesses, including PracticeWEB, have been getting their houses in order to comply with the EU-wide legislation before it takes effect on 25 May 2018. Now is...

Where to Focus SEO When Time is Short

As an agency we’re always advising Accountants on how they could better their website in the search engines with SEO. However, what a lot of agencies might not consider is the lack of time or resource a business might have to implement these SEO recommendations to...

Rethink using stock images

Nothing makes our hearts sink quicker than seeing cheesy stock photos plastered all over a well designed website. So much so that a couple of weeks ago we recreated some of most love to hate images which I think prove our point. However I think we should probably...

Displaying your Company Registration Information

An update on what you are legally required to include on your website and emails. Since 2007, the Companies Act has stated that registered companies must display certain information on their website and in their emails or they will be in breach of the act. Not doing...

Grow your firm with the right clients

With more choice than ever before and less incentive to be loyal, today’s clients are savvy and firmly in control. How do you differentiate your offer and make your firm stand out over the competitors?