Our knowledgeExpert advice, tips and the latest news from the world of accountancy and small business.
We see plenty of headlines each day. From reading Metro on the bus to work to trawling through a BBC app, we all scan headlines searching for content that’s relevant to us. At their best, they grab your attention and lead you into reading the article. At their worst,...read more
Budget 2018 is just around the corner after Chancellor Philip Hammond gave less than a month’s notice that the UK’s main fiscal statement will be just two days before Halloween. Exactly five months before the UK is scheduled to leave the EU, the Chancellor may reveal...read more
Blog readers have different expectations of web content than they would with a novel or an essay. Instead of large blocks of text, they’re likely to expect small chunks of content that can be skim-read for the information they want. We’ve already covered some of the...read more
Hey Melissa! Thanks for taking the time to answer these questions, what were you up to before this? Hi! I’ve just come from a meeting with the other PracticeWEB editors. We’ve been discussing what we’re all working on and what we have planned for the week. Exciting!...read more
Earlier this year we took some time to speak to business owners about what they want from their accountants and the challenges they face. Now we want to share with you the insights that emerged from those conversations. First, here’s what we learned from talking to...read more
Hi Jess! Thanks for taking the time to answer these questions. How’s your day going so far? Really good thank you, it’s only 10:30 and I’m already very busy which is what I love about my job. What’s your official title here at PracticeWEB? I’m a producer. So what do...read more
Ask most writers what they think of listicles and the chances are they’ll groan: “Ugh! Shallow, patronising clickbait, lacking in nutritional value — no thank you very much.” But readers love them, and they have great potential as a way of making writing about tax and...read more
There has been a lot of buzz in the search marketing world of late, after Google recently published an update to a very important document — the search quality raters guidelines. What are search quality raters guidelines? Google’s sizeable team of search quality...read more
Imagine you’re visiting a website for the first time. Maybe it’s one that your friend recommended, or you found it through a quick Google search. Either way, you want to get a feel for the company before you start looking into the services they offer. Where would you...read more
Hi Lauren, thank you for taking the time to answer these questions. Your calendar looked very busy! Yeah it’s been a busy week, but it’s nice to be here so thank you for having me. What’s your official title here at PracticeWEB? I’m an account manager. So what do you...read more
How to create buyer personas
Powerful marketing strategies start with a complete understanding of your ideal clients. What challenges do they face? What do they love? What makes them choose to work with you?
A buyer persona is a helpful way to visualise your ideal client so you can plan marketing campaigns that will really speak to them.