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Expert advice, tips and the latest news from the world of accountancy and small business.

Where to Focus SEO When Time is Short

As an agency we’re always advising Accountants on how they could better their website in the search engines with SEO. However, what a lot of agencies might not consider is the lack of time or resource a business might have to implement these SEO recommendations to...

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Rethink using stock images

Nothing makes our hearts sink quicker than seeing cheesy stock photos plastered all over a well designed website. So much so that a couple of weeks ago we recreated some of most love to hate images which I think prove our point. However I think we should probably...

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Displaying your Company Registration Information

An update on what you are legally required to include on your website and emails. Since 2007, the Companies Act has stated that registered companies must display certain information on their website and in their emails or they will be in breach of the act. Not doing...

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How to create buyer personas

Powerful marketing strategies start with a complete understanding of your ideal clients. What challenges do they face? What do they love? What makes them choose to work with you?

A buyer persona is a helpful way to visualise your ideal client so you can plan marketing campaigns that will really speak to them.