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Whether you're sending a message to your friends or marketing a product or service to customers, social media is an everyday tool to communicate, network and market to an audience. However for accountants who may not have the skills to use social media; it can be a...read more
An update on what you are legally required to include on your website and emails. Since 2007, the Companies Act has stated that registered companies must display certain information on their website and in their emails or they will be in breach of the act. Not doing...read more
We all get business from referrals, don’t we? Somebody tells a friend what a great job we did for them, the friend calls us and we have a new client. That’s a referral, right? We’ll let’s just say that these types of referral are informal recommendations, and think...read more
How to create buyer personas
Powerful marketing strategies start with a complete understanding of your ideal clients. What challenges do they face? What do they love? What makes them choose to work with you?
A buyer persona is a helpful way to visualise your ideal client so you can plan marketing campaigns that will really speak to them.