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Expert advice, tips and the latest news for the world of accountancy and small business.
Google My Business: making a first impression

Google My Business: making a first impression

First impressions count, and that goes for accountants as much as any other business. What do they have in common? Google My Business. If someone searches for an accountant and you can give them useful information and a brand that stands out before they even get to...

Trends in copywriting for accountants: full stops

Trends in copywriting for accountants: full stops

Editors tend to obsess over details and lately I’ve been thinking about full stops and the ways we at PracticeWeb use them in our copywriting for accountants. Received wisdom among commercial writers used to be that using full stops in headings was a mistake because...

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Winning clients for your accountancy firm

Winning clients for your accountancy firm

It’s Friday afternoon and I’ve just got my head back into gear after a full-on day co-hosting a workshop on lead generation strategy for 19 ambitious accountants. Yesterday, Alex Tucker and I represented PracticeWeb, alongside our friends Heather Townsend and Ashley...

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Content marketing for accountants

When we talk about content marketing, we mean the process of creating engagement with your accountancy firm by providing material that is genuinely helpful for clients and prospects.

Our new eBook will help you take the next step in producing content for your practice's website.