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Expert advice, tips and the latest news for the world of accountancy and small business.
Content for accountants must have a purpose

Content for accountants must have a purpose

“This isn’t about content for content’s sake – every item of content you spend time, effort or money on developing needs to serve a purpose and, ideally, multiple purposes.” Recently, I ran a content strategy workshop for a firm of accountants specialising in a...

Content for accountants must have a purpose

“This isn’t about content for content’s sake – every item of content you spend time, effort or money on developing needs to serve a purpose and, ideally, multiple purposes.” Recently, I ran a content strategy workshop for a firm of accountants specialising in a...

Budget 2019: What can you expect?

Budget 2019: What can you expect?

The kids are back at school and the leaves are beginning to fall which means, all things being equal, that Budget 2019 is around the corner. We have a new prime minister in Boris Johnson, who in building his new cabinet made Sajid Javid the new Chancellor of the...

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SEO: understanding local citations

SEO: understanding local citations

If you know a little about SEO already, it’s likely you’ve heard of local search. It’s the term for the results displayed when someone enters a query into a search engine with what’s known as local intent – something like ‘accountants near me’, or ‘accountants in...

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Budget 2018 is coming, what can you expect?

Budget 2018 is just around the corner after Chancellor Philip Hammond gave less than a month’s notice that the UK’s main fiscal statement will be just two days before Halloween. Exactly five months before the UK is scheduled to leave the EU, the Chancellor may reveal...

Writing an engaging blog post: 4 tips

Blog readers have different expectations of web content than they would with a novel or an essay. Instead of large blocks of text, they're likely to expect small chunks of content that can be skim-read for the information they want. You should also consider breaking...

Interview with Business Owner: Euan Pringle

Earlier this year we took some time to speak to business owners about what they want from their accountants and the challenges they face. Now we want to share with you the insights that emerged from those conversations. First, here’s what we learned from talking to...

Listicles: the format everyone hates to love

Ask most writers what they think of listicles and the chances are they'll groan: “Ugh! Shallow, patronising clickbait, lacking in nutritional value - no thank you very much.” But readers love them, and they have great potential as a way of making writing about tax and...

Writing an About Us page

Imagine you're visiting a website for the first time. Maybe it's one that your friend recommended, or you found it through a quick Google search. Either way, you want to get a feel for the company before you start looking into the services they offer. Where would you...

Insight: The latest topics from small business

UK Business Forums (part of the Sift family) is the largest forum for startups and small businesses – it is an active and passionate community engage in lively debates, discussions and general chat on a wide range of topics. You don’t have to scroll through the 1,500...

What we’re doing to comply with GDPR

In little over a month’s time, the General Data Protection Regulation (GDPR) will be coming into force. All businesses, including PracticeWEB, have been getting their houses in order to comply with the EU-wide legislation before it takes effect on 25 May 2018. Now is...

I hope you found the 'fundamentals of digital marketing' session valuable

From this you will have taken away how to use content and SEO to attract the right kind of client.

In summary you need to:

  • Know your client – define who it is you want to attract and build empathy.
  • Meet their needs – design your marketing around their challenges and needs.
  • Provide quality – meet their service and content expectations.
  • Measure what matters – track the buyer journey funnel to assess what's working

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