Our knowledge
Expert advice, tips and the latest news for the world of accountancy and small business.
Google Core Algorithm Update: What you need to know
With the latest Google Core Algorithm Update rolling out, your website’s rankings could be impacted. We’re monitoring the changes closely to keep you informed.
How to use your website to recruit the best talent
By leveraging your firm’s website, you can attract the best candidates to recruit and convey your accountancy practice’s values and culture.
Beyond numbers: The importance of soft skills for accountants
Find out how understanding your clients’ challenges can transform your relationships and build trust.
How to foster strong client relationships
Building and maintaining strong client relationships is essential in accounting. Here are some strategies for fostering stronger relationships.
Firms that take marketing seriously reap rewards at the awards
We’re thrilled to see marketing get the acknowledgment it deserves in the Accounting Excellence awards, with the introduction of a new marketing category.
Choosing, editing and optimising images for accountancy websites in 2023
Imagery is a key part of any successful web design but sourcing graphics, illustrations or photography can be tricky if you're not a designer, marketer or editor. Don't worry – it's not necessarily as complicated as it might seem. This is a practical guide to finding,...
Introducing our new accounting powerhouse
We’re want to share some exciting changes to the way we are structured as a business, that we believe will benefit you. Introducing the Accounting Division.
This is what your practice needs to know about Google EEAT
At the end of 2022, Google added a new SEO guideline factor: experience to make EEAT. If you want your accounting content to rank well, you need to be able to demonstrate your experience of a subject matter.
AI and ChatGPT: 3 challenges in content writing
By testing the capabilities of AI ourselves on our content team, we’ve found it can be used to support and streamline the content process, but also some flaws.
10 steps to take to improve accounting websites
Accounting websites should be the cornerstone of the digital marketing mix, we include 10 actionable steps to accountancy practice’s can take too
Why your firm needs accounting workflow management
There comes a time in every growing accountancy practice when you need to look at accounting workflow management software as a project management tool to help you.
How long does it take to build domain authority?
Do you know what domain authority is and how important it is to build domain authority? When you are growing your accountancy practice, the kind of numbers your mind naturally focuses on may be turnover, profit, costs... thanks to your training. When you think about...
How to market your accounting firm in 2023
Accountants who want to generate leads and win more clients will sooner or later realise that they can’t just wait for them to come along – they have to take action. And that’s when they ask, “So, how do I market my accountancy firm, exactly?”
Challenges facing the accounting profession in 2023
As ever, the end of January marks a relief for accountants across the UK: a time to rest, relax, take some time away from work and recover from the stresses of self-assessment season.
But once you’ve caught up on sleep and booked your next holiday, it’s also time to look ahead at the year to come, and what might lie in store for your practice.
The complete guide to websites for accountants
Updated edition for 2022 and beyond
Everything you need to know to get the right website to help your accountancy firm meet its business and marketing goals, achieve maximum return on investment, and stand out in the accountancy marketplace.
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