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Expert advice, tips and the latest news for the world of accountancy and small business.
Budget 2019: What can you expect?

Budget 2019: What can you expect?

The kids are back at school and the leaves are beginning to fall which means, all things being equal, that Budget 2019 is around the corner. We have a new prime minister in Boris Johnson, who in building his new cabinet made Sajid Javid the new Chancellor of the...

Budget 2019: What can you expect?

The kids are back at school and the leaves are beginning to fall which means, all things being equal, that Budget 2019 is around the corner. We have a new prime minister in Boris Johnson, who in building his new cabinet made Sajid Javid the new Chancellor of the...

SEO: understanding local citations

SEO: understanding local citations

If you know a little about SEO already, it’s likely you’ve heard of local search. It’s the term for the results displayed when someone enters a query into a search engine with what’s known as local intent – something like ‘accountants near me’, or ‘accountants in...

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Short names are big news

Short names are big news

Google My Business is the function that powers those handy boxes that pop up after you search for products or services in your local area. They're a powerful tool for accountants to connect with potential customers, as long as you take the time to get your listing...

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I hope you found the 'fundamentals of digital marketing' session valuable

From this you will have taken away how to use content and SEO to attract the right kind of client.

In summary you need to:

  • Know your client – define who it is you want to attract and build empathy.
  • Meet their needs – design your marketing around their challenges and needs.
  • Provide quality – meet their service and content expectations.
  • Measure what matters – track the buyer journey funnel to assess what's working

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