Our knowledge
Expert advice, tips and the latest news for the world of accountancy and small business.
Choosing, editing and optimising images for accountancy websites in 2023
Imagery is a key part of any successful web design but sourcing graphics, illustrations or photography can be tricky if you're not a designer, marketer or editor. Don't worry – it's not necessarily as complicated as it might seem. This is a practical guide to finding,...
Choosing, editing and optimising images for accountancy websites in 2023
Imagery is a key part of any successful web design but sourcing graphics, illustrations or photography can be tricky if you're not a designer, marketer or editor. Don't worry – it's not necessarily as complicated as it might seem. This is a practical guide to finding,...
Introducing our new accounting powerhouse
We’re want to share some exciting changes to the way we are structured as a business, that we believe will benefit you. Introducing the Accounting Division.
This is what your practice needs to know about Google EEAT for 2023
At the end of 2022, Google added a new SEO guideline factor: experience to make EEAT. If you want your accounting content to rank well, you need to be able to demonstrate your experience of a subject matter.
AI and ChatGPT: 3 challenges in content writing
By testing the capabilities of AI ourselves on our content team, we’ve found it can be used to support and streamline the content process, but also some flaws.
10 steps to take to improve accounting websites
Accounting websites should be the cornerstone of the digital marketing mix, we include 10 actionable steps to accountancy practice’s can take too
What Making Tax Digital Means for Accountants
As momentum gathers around the Government’s Making Tax Digital programme (MTD) it’s time for accountants to focus, once again, on communicating to clients the need for urgent action.
AccountancyManager appoints PracticeWeb as recommended digital marketing partner
We are thrilled to announce that PracticeWeb has been appointed as AccountancyManager’s recommended digital marketing partner. We’re now in a world where customer experience and communication are the most important factors to get right when it comes to attracting and...
Spring Budget 2021: what could feature in your report?
As public debt soars to increasingly unsustainable levels, the Spring Budget on 3 March 2021 has the potential to be one of the most important since the second world war.
Challenges facing the accounting profession in 2021
It would be nice to think that with 2020 behind us, we can move on and start to think about new challenges and opportunities this year – but, as we all know, COVID-19 will continue to be the main concern on people’s minds for the foreseeable future.
With more changes to come, and businesses feeling the pressure of lockdown restrictions, accountants continue to be a vital source of information and support.
Mobile traffic from social media dwarfs desktop
Over the past year browsing habits across the globe have changed. According to a study by Kantar Worldwide, web browsing has increased by 70% and social media engagement has increased by 61% over normal usage rates.
Each month, I dip into the aggregated data to see what’s happened, spot trends and report back on how our clients’ marketing performs. Find out what this month’s analysis highlights for accountants.
Four things your website does wrong – and how to fix them
Four things your website does wrong – and how to fix them for your accountancy firm.
How to use Instagram hashtags and trends for accounting firms in 2022
Love them or hate them, hashtags (#) have embedded themselves into our daily lives. They’re also vital in boosting your post reach and engagement on social media in 2021.
Promoting the new business grants to your clients
A set of new business grants have been announced today (5 January) for businesses in the retail, hospitality and leisure sectors. Here’s how you can communicate the news to your clients.
More emails and calls via accounting firm websites in the past 30 days
Here’s some hot-off-the-presses info for you: in the past 30 days the preferred method among SMEs for contacting accounting firms has been through email and phone calls.
How do I price a new accountancy service?
When your accounting firm launches a new specialist service, you’ve got to decide how to package it, how to promote it and, of course, how much to charge.
The complete guide to websites for accountants
Updated edition for 2022 and beyond
Everything you need to know to get the right website to help your accountancy firm meet its business and marketing goals, achieve maximum return on investment, and stand out in the accountancy marketplace.
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